# Orbitvu

> Cut costs and streamline your content production workflow with our automated product photography solutions. Discover Our Automated Photo Technology Now!

Product pages and blog articles are also available as Markdown: append `.md` to the page URL or request the page with the `Accept: text/markdown` header. The links below point to the Markdown versions. Website: https://orbitvu.com/

## Products

- [Alphashot Micro Pro v2](https://orbitvu.com/products/alphashot-micro-v2.md): A dedicated 360° photography solution for jewelry, watches, and highly reflective products.
- [Alphashot Pro G2](https://orbitvu.com/products/alphashot-pro-g2.md): A next-generation AI-powered photo studio with a revolutionary lighting system for professional-grade imagery.
- [Alphashot XL](https://orbitvu.com/products/alphashot-xl.md): An all-in-one photo solution for producing 360° spins of various objects.
- [Alphashot XL G2](https://orbitvu.com/products/alphashot-xl-g2.md): An automated studio for stills, 360 spins, video, and instant master data collection for medium-sized products.
- [Alphastudio Compact](https://orbitvu.com/products/alphastudio-compact.md): An ideal choice for medium-sized product packshot and 360° spins.
- [Alphastudio XXL](https://orbitvu.com/products/alphastudio-xxl.md): An all-in-one 360° product photography solution for capturing live models and large objects.
- [Fashion Studio](https://orbitvu.com/products/fashion-studio.md): A software-controlled, automated fashion photo studio for faster image and video capture of models and mannequins.
- [Bike Studio](https://orbitvu.com/products/bike-studio.md): A complete solution for producing still, 360°, and video content of bikes.
- [Furniture Studio](https://orbitvu.com/products/furniture-studio.md): A complete solution for producing stills, 360° spins, and videos of large products.
- [E-Comm Studio+](https://orbitvu.com/products/e-comm-studio.md): Designed to be customized and built as the largest versatile content production solution.
- [Alphashot 360](https://orbitvu.com/products/alphashot-360.md): An intuitive 360° photography studio for products like cosmetics, eyewear, and mobile phones.
- [Orbitvu 360 Turntables](https://orbitvu.com/products/orbitvu-360-turntables.md): Software-controlled 360° turntables for quick, automated videos and photos of rotating products.
- [Alphadesk](https://orbitvu.com/products/alphadesk.md): A compact, automated flat lay solution for smaller items like children's clothing and accessories.
- [Alphatable](https://orbitvu.com/products/alphatable.md): A compact flat lay photo studio for clothes, accessories, tiles, fabrics, rugs, and similar products.

## Blog

- [Blog](https://orbitvu.com/blog.md)
- [Packshot photography: a quick guide for 2026](https://orbitvu.com/blog/packshot-photography-quick-guide.md): What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
- [AI where it matters: how Orbitvu uses AI without losing product truth](https://orbitvu.com/blog/ai-where-it-matters.md): AI-generated product images are fast and cheap, but they can drift from the real product. Here is where generated images lose product truth, what makes AI in product photography trustworthy, and how Orbitvu uses AI around the real product, never instead of it.
- [How to photograph models: the complete guide](https://orbitvu.com/blog/how-photograph-models-everything-you-need-know.md): Learn how to photograph models step by step: planning, posing, lighting, equipment, and post-production, for lookbook and e-commerce shoots.
- [A guide to tethering software for product photography](https://orbitvu.com/blog/tethering-software-product-photography.md): What tethering software actually does, how wired and wireless compare in 2026, the five categories of tools on the market, and how to choose one for a high-volume product photography studio.
- [360 product photography: the complete guide](https://orbitvu.com/blog/360-product-photography-ultimate-guide.md): A complete guide to 360 degree product photography. Get info and tips on 360 spin product photography, 360 product photography equipment, and software.
- [Fashion photography trends in 2026 for e-commerce: let your creativity run wild](https://orbitvu.com/blog/fashion-photography-trends-2025-e-commerce-let-your-creativity-run-wild.md): Discover the current fashion photography trends 2026 for ecommerce fashion photography - from AI-powered studios and bold colors to 360-degree views that boost engagement, conversions, and sales.
- [The EU AI Act and product photography: what changes in 2026](https://orbitvu.com/blog/eu-ai-act-product-photography-what-changes-2026.md): Since August 2, 2026, the EU AI Act requires a disclosure label on AI-generated and AI-changed images that could pass as real. Here is what counts, what is exempt, and what a product photography team should do about it.
- [Product photography lighting setup: the complete 2026 guide](https://orbitvu.com/blog/how-set-product-photography-lighting.md): The equipment, light types, and positions behind a working product photography lighting setup - plus how to build one step by step, whether you shoot with a single lamp or automate a full e-commerce catalog.
- [Automated dimensioning system: why warehouse teams still capture product data three times](https://orbitvu.com/blog/automated-dimensioning-system-why-warehouse-teams-capture-product-data-three-times.md): An automated dimensioning system captures length, width, height, and weight in one pass. Here is why warehouse teams still capture product data three times, and what one-pass capture changes.
- [From capture to publish: what end-to-end product photography automation looks like](https://orbitvu.com/blog/from-capture-to-publish-what-end-to-end-product-photography-automation-looks-like.md): End-to-end product photography automation connects capture, processing, structuring, and publishing into one system. Here is what each of the four stages actually looks like.
- [How to photograph jewelry – 10 tips that make your pictures PRO](https://orbitvu.com/blog/how-photograph-jewelry-10-tips-make-your-pictures-pro.md): Jewelry photography is one of the hardest categories in product photography - small objects, reflective surfaces, and shallow depth of field. These 10 practical tips cover product prep, lighting, camera settings, and post-production to take your images from amateur to pro.
- [How to master black background product photography](https://orbitvu.com/blog/how-master-black-background-product-photography.md): Black background product photography sharpens focus, deepens contrast, and reveals texture - ideal for jewelry, cosmetics, and premium goods. A practical guide to materials, lighting, camera settings, editing, and shooting at production pace.
- [Why Smart Factories Are Integrating Automated Photography Solutions](https://orbitvu.com/blog/industry-4-0-automated-photography-smart-factories.md): Industry 4.0 made data the backbone of manufacturing. Automated photography extends that logic to visual documentation - consistent, traceable, AI-ready image records that support quality control, compliance, and e-commerce from a single capture session.
- [What is Orbitvu's AI OCR, and how does it work?](https://orbitvu.com/blog/what-is-ai-ocr-how-does-it-work.md): Meet Orbitvu's AI OCR: extract labels, part numbers, and product data straight from your images and turn it into structured metadata inside Orbitvu Station.
- [What is Orbitvu's AI Masking, and how does it work?](https://orbitvu.com/blog/ai-masking-automatic-background-removal.md): Meet Orbitvu's AI Masking: automatically remove the background from product photos in high resolution, right inside your Orbitvu Station workflow - no design skills needed.
- [AI Retoucher: remove reflections and fix blemishes automatically](https://orbitvu.com/blog/ai-retoucher-remove-reflections-fix-blemishes.md): Meet Orbitvu's AI Retoucher: automatically remove reflections, correct colors, and clean up imperfections right inside your Orbitvu Station workflow.
- [How to create a fashion lookbook: a step-by-step guide](https://orbitvu.com/blog/how-create-lookbook-fashion.md): Learn how to create a fashion lookbook from planning to publishing, and see how to speed up production with in-house automation.
- [Buyer's guide: what to look for when buying a product photography system (2026 version)](https://orbitvu.com/blog/buyers-guide-what-to-look-for-when-buying-a-product-photography-system.md): Use this practical buyer's guide to evaluate automated product photography systems, avoid costly procurement mistakes, and choose a workflow that scales with your catalog.
- [Orbitvu Station 26.2 "Flawless Signet": less manual work, more consistent shots](https://orbitvu.com/blog/orbitvu-station-26-2-flawless-signet-less-manual-work-more-consistent-shots.md): Orbitvu Station 26.2 introduces three new AI tools, smarter exposure, and a cleaner capture workflow to reduce manual work and improve consistency.
- [Alphashot XL G2: capture your product and its data](https://orbitvu.com/blog/alphashot-xl-g2-capture-your-product-and-its-data.md): Alphashot XL G2 is an automated product photography system that captures photos, 360, dimensions, weight, and AI OCR label data in one workflow.
- [A Complete Guide to Flat Lay Fashion Photography in 2026](https://orbitvu.com/blog/a-complete-guide-to-flat-lay-fashion-photography-in-2026.md): Learn how to shoot flat lay fashion photos in 2026: setup, lighting, camera settings, post-production, and marketplace-ready exports.
- [Orbitvu Station 26.1 - Glowing Light](https://orbitvu.com/blog/orbitvu-station-261-glowing-light.md): Real-time background removal, Broncolor lighting control, Capture One RAW support, custom metadata, and a new automation API - all in Orbitvu Station 26.1.
- [How to photograph antiques: tips, gear, and automation role](https://orbitvu.com/blog/how-photograph-antiques-tips-gear-and-automation-role.md): Learn how to photograph antiques professionally - from manual techniques and the right gear to automated product photography solutions that save time and deliver consistent results.
- [Automated photography: digitizing museum collections and archives at scale](https://orbitvu.com/blog/automated-photography-digitizing-museum-collections-and-archives-scale.md): Discover how automated photography transforms museum digitization, industrial quality control, and product documentation, delivering consistent and scalable results.
- [Generative AI vs. reality: how do virtual try-ons compare to real on-model content?](https://orbitvu.com/blog/generative-ai-vs-reality-how-do-virtual-try-ons-compare-real-model-content.md): We tested Google Nano Banana, Flux Kontext, and Seedream 4.0 for fashion PDPs. See how they compare in cost, product fidelity, and consistency vs. real photos.
- [GS1 image standards: how automation can help with effective product representation](https://orbitvu.com/blog/gs1-image-standards-how-automation-can-help-effective-product-representation.md): Discover GS1 image standards requirements for product photography. Learn file formats, resolution specs, and how to achieve full compliance with automation.
- [Museum Digitization: how Orbitvu helped the Museum in Tarnowskie Góry preserve cultural heritage](https://orbitvu.com/blog/museum-digitization-how-orbitvu-helped-museum-tarnowskie-gory-preserve-cultural-heritage.md): In today’s digital age, the preservation of cultural heritage is becoming more and more important. Museums worldwide face the pressure to digitize their collections to safeguard artifacts from physical degradation, improve accessibility, and enhance public engagement.
- [Reducing furniture returns: the key to higher profits](https://orbitvu.com/blog/reducing-furniture-returns-key-higher-profits.md): Learn effective strategies for hassle-free furniture returns. Streamline your process and avoid common pitfalls. Read more to ensure a smooth experience.
- [How automated photography transforms museum and industrial digitization](https://orbitvu.com/blog/automated-photography-transforms-museum-and-industrial-digitization.md): Digital imaging has taken two distinct paths in recent years. On one side, AI-generated visuals create flawless, invented scenes. On the other hand, businesses and institutions realize what they need most isn't perfection – it's authenticity. A cultural artifact, a used medical device, or a prototype fresh off the production line can't be represented by a synthetic rendering. It requires authentic professional product photography that captures every detail with precision, accuracy, and consistency.
- [Product photography setup: what you need to know for an in-house studio](https://orbitvu.com/blog/setting-house-product-photography-studio-what-you-need-know.md): A complete product photography setup guide - camera, lighting, and studio equipment for building your own in-house product photography space.
- [EU’s General Product Safety Regulation (GPSR): what it means for online sellers and product content](https://orbitvu.com/blog/eus-general-product-safety-regulation-gpsr-what-it-means-online-sellers-and-product-content.md): The EU’s new General Product Safety Regulation (GPSR) reshapes e-commerce compliance from December 2024. Learn what the rules mean for online sellers, how safety data must appear in product listings, and why automated product photography is key to meeting GPSR requirements while protecting consumers.
- [State of generative AI technology for product photography: creating lifestyle perfume shots with AI](https://orbitvu.com/blog/state-generative-ai-technology-product-photography-creating-lifestyle-perfume-shots-ai.md): Discover how generative AI is transforming product photography. We test 5 AI background generator tools/models to create lifestyle perfume shots-no edits, just raw results. See which delivers the most authentic product visuals.
- [Power tools deserve powerful photography: Įrankiai.lt case study](https://orbitvu.com/blog/power-tools-deserve-powerful-photography-irankiailt-case-study.md): Discover how Įrankiai.lt, Lithuania’s largest online tool store, transformed product photography with Orbitvu’s automated studio-achieving faster shoots, consistent quality, and 360° views for over 60,000 tools and spare parts.
- [The ultimate guide to e-commerce product photography in 2025](https://orbitvu.com/blog/complete-guide-product-photography-more-thousand-words.md): Master e-commerce product photography in 2025 with expert tips on lighting, camera settings, AI-powered studios, and post-production. Boost sales with images that build trust and convert.
- [What is automated product photography? Your guide to e-commerce visuals](https://orbitvu.com/blog/what-automated-product-photography-your-guide-e-commerce-visuals.md): Discover how automated product photography can elevate your e-commerce store. Learn key techniques for success and enhance your online presence. Read more!
- [Best lens for product photography – expert tips](https://orbitvu.com/blog/best-lens-product-photography-expert-tips.md): Check what is most important when choosing best lens for product photography. We can help you choose the best lens.
- [Future is Now - London. Experience the next generation of e-commerce photo studio technology](https://orbitvu.com/blog/future-now-london-experience-next-generation-e-commerce-photo-studio-technology.md): Brace yourself! Orbitvu is coming to FIN, this time in London! This latest series aims to provide insight into the latest e-commerce photo studio technology and workflow tools globally being implemented by studios both large and small. We are proud to partner with FIN for this event after a roaring success in LA, New York, and Atlanta.
- [How McLeod Accessories improved their product photography workflow with Orbitvu](https://orbitvu.com/blog/how-mcleod-accessories-improved-their-product-photography-workflow-orbitvu.md): Discover how McLeod Accessories improved speed and consistency in motorcycle accessory photography with Orbitvu’s automated product photography solution.
- [Orbitvu Station 24.2.0 - Artificial Photogence](https://orbitvu.com/blog/orbitvu-station-2420-artificial-photogence.md): Go big or go home. This version of Orbitvu Station introduces support for ALPHASHOT PRO G2, a completely new approach to light customization and user interaction, along with our innovative AI Photo Assistant. Are you ready for it?
- [The benefits of automating your e-commerce photography](https://orbitvu.com/blog/benefits-automating-your-e-commerce-photography.md): Discover 5 key benefits of automating ecommerce product photography - from faster time-to-market to better consistency, accuracy, and ROI at scale.
- [Orbitvu Station 25.1.0 - brush up your content](https://orbitvu.com/blog/orbitvu-station-2510-brush-your-content.md): Get to know the new release of Orbitvu Station 25.1.0 with its new features, improvements, and bug fixes. Boost your creative workflow now!
- [10 product design tips for photographers: expert product styling tips to follow](https://orbitvu.com/blog/10-expert-product-photography-styling-tips-follow.md): Discover 10 product design tips for photographers, covering product styling and product styling photography techniques.
- [How PureRED transformed its content creation with automated product photography](https://orbitvu.com/blog/how-purered-transformed-its-content-creation-automated-product-photography.md): Discover how PureRED revolutionized high-volume content creation using Orbitvu’s automated product photography systems-achieving faster, scalable, and higher-quality results for e-commerce.
- [Jewelry photography: how M U Jewellers achieved perfection with Orbitvu](https://orbitvu.com/blog/jewelry-photography-how-m-u-jewellers-achieved-perfection-orbitvu.md): Learn how jewelry businesses can benefit from Orbitvu's automated solution through the M U Jewellers case study.
- [How to launch new furniture collections online faster](https://orbitvu.com/blog/how-launch-new-furniture-collections-online-faster.md): Learn how automated solutions can boost the time to market for your furniture e-commerce business. Check out the benefits and transform your workflow now!
- [Get the most out of our devices with Orbitvu Academy](https://orbitvu.com/blog/get-most-out-our-devices-orbitvu-academy.md): Learn about the new learning initiative, Orbitvu Academy, and its goals and benefits.
- [Top 5 benefits of implementing AI in product photography](https://orbitvu.com/blog/top-5-benefits-implementing-ai-product-photography.md): AI-powered tools like Orbitvu’s AI Photo Assistant in ALPHASHOT PRO G2 are reshaping the landscape. They offer a seamless creative workflow that empowers users regardless of their photography experience, yet the users stay in control. Here, you’re not producing an AI product photo; you create images yourself with the help of AI technology.
- [Transforming jewelry photography with Orbitvu: the case of Gad & Co.](https://orbitvu.com/blog/transforming-jewelry-photography-orbitvu-case-gad-co.md): Whether you’re selling jewelry, spare parts, or any other product, capturing your items in a way that’s visually compelling, detailed, and consistent can make all the difference in the world. Gad & Co., a renowned jewelry company based in the United States and Hong Kong, has discovered this first-hand. By integrating Orbitvu's innovative automated photography solutions, they have significantly elevated their visual content creation process, transforming their e-commerce presence.
- [What is AI Photo Assistant, and why is it not another product photography AI post-production feature?](https://orbitvu.com/blog/what-ai-photo-assistant-and-why-it-not-another-product-photography-ai-post-production-feature.md): In this article, we talk about the impact of AI on product photography and how Orbitvu's new feature-AI Photo Assistant-brings a sense of novelty to how photographers can use the technology.
- [How Wareco International transformed its workflow with Orbitvu](https://orbitvu.com/blog/how-wareco-international-transformed-its-workflow-orbitvu.md): In today’s fast-paced digital marketplace, businesses need engaging, professional images to stand out and effectively showcase their products. Wareco International, a trusted supplier of hand tools in Scandinavia for over 50 years, exemplifies how automated solutions like Orbitvu’s can revolutionize product photography workflows.
- [The Future of E-commerce Business. E-commerce Trends to Watch Out For](https://orbitvu.com/blog/future-e-commerce-business-e-commerce-trends-watch-out.md): Welcome to the world of online shopping, where a simple click is enough to place an order without leaving the app of your choice. In 2024, the e-commerce sector will be booming, especially with the rise of social commerce.
- [Orbitvu Station 24.2.2 - festive update](https://orbitvu.com/blog/orbitvu-station-2422-festive-update.md): This end-of-the-year release brings new features and improvements that enhance and expand the user experience with the Orbitvu Station software.
- [The art of e-commerce upselling and cross-selling: drive revenue growth with smart product recommendations](https://orbitvu.com/blog/art-e-commerce-upselling-and-cross-selling-drive-revenue-growth-smart-product-recommendations.md): The e-commerce sector is witnessing dynamic growth, revolutionizing how we shop and interact with brands. Yet, this phenomenon brings its own challenges to online store owners. The most significant is the inability to provide customers with a tangible product experience before purchase.
- [How CLX Europe an eClerx Company transformed their workflow with Orbitvu](https://orbitvu.com/blog/how-clx-europe-eclerx-company-transformed-their-workflow-orbitvu.md): In this era of marketing, the role of product photography is indispensable. Whether it's capturing the fine details of jewelry pieces or the quality of the material of haute couture clothing, the demand for high-quality, consistent visual content has never been greater. However, the process of producing flawless imagery, especially on a large scale, can be daunting, time-consuming, and prone to inconsistencies.
- [Orbitvu introduces a new era of product photography with AI: what’s new in our latest solution?](https://orbitvu.com/blog/orbitvu-introduces-new-era-product-photography-ai-whats-new-our-latest-solution.md): AI technology in product photography is reshaping the industry with speed, creativity, and new capabilities. With so much to offer, why not use AI technology to capture the items and streamline the workflow on every level? And that’s exactly what we did. Learn about ALPHASHOT PRO G2, our latest automated product photography solution, and see why it’s so revolutionary in terms of AI.
- [ALPHASHOT PRO G2 vs. Alphashot 360 - get to know the difference](https://orbitvu.com/blog/alphashot-pro-g2-vs-alphashot-360-get-know-difference.md): With the launch of ALPHASHOT PRO G2, it’s time to compare it to the bestselling Orbitvu Alphashot 360 released over a decade ago. Learn about the tech improvements that make ALPHASHOT PRO G2 superior in enhancing workflow for professional creators and simplifying the experience for those who have just started their journey with automated product photography.
- [Orbitvu supports MODE360° devices!](https://orbitvu.com/blog/orbitvu-supports-mode360deg-devices.md): The wait is over! MODE360° users can now successfully use Orbitvu Station software and benefit from its features.
- [Orbitvu x Bright River collaboration for interactive content](https://orbitvu.com/blog/orbitvu-x-bright-river-collaboration-interactive-content.md): The business partnership of Orbitvu and Bright River is evolving into integration, and creating visual content has just become easier and more user-friendly. Upload still images directly from Orbitvu Station to Bright River Stream and Rendered, and see how simple it is to produce photos, videos, and engaging 3D content that will make your audience want more!
- [Exploring imaging innovation at Plastic Surgery The Meeting 2024](https://orbitvu.com/blog/exploring-imaging-innovation-plastic-surgery-meeting-2024.md): Plastic surgery is constantly evolving, driven by technological advancements and innovative practices that push the boundaries of what’s possible. One of the most anticipated events is Plastic Surgery The Meeting 2024, where top minds in the industry come together to explore the latest trends, share groundbreaking research, and unveil new solutions that could shape the future of the field.
- [7 video marketing trends to look out for in 2024: e-commerce edition](https://orbitvu.com/blog/7-video-marketing-trends-look-out-2024-e-commerce-edition.md): Learn about 7 video marketing trends for e-commerce, including VR, sound-off videos, short format, and more.
- [Ten Essential E-commerce Tools to Increase Your Sales in 2024](https://orbitvu.com/blog/ten-essential-e-commerce-tools-increase-your-sales-2024.md): Get to know 10 e-commerce tools, including Ahrefs, Hootsuite, Shipwire, that will help your business grow!
- [Leveraging Dynamic Retargeting to Optimize Your E-commerce Ads in 2024](https://orbitvu.com/blog/leveraging-dynamic-retargeting-optimize-your-e-commerce-ads-2024.md): Learn about dynamic retargeting ads for e-commerce, including Meta and Google Analytics, and see how they can help you boost conversion rates.
- [How to take product pictures for website use: the ultimate guide](https://orbitvu.com/blog/website-product-photography-ultimate-guide.md): Learn how to take product pictures for website use, from equipment and lighting to editing - everything you need for captivating e-commerce visuals.
- [Embracing the Future: How Orbitvu's Automation Technology Is Transforming Fashion Photography](https://orbitvu.com/blog/embracing-future-how-orbitvus-automation-technology-transforming-fashion-photography.md): Francis Hills, a renowned portrait photographer based in USA, shares his firsthand experience with Orbitvu's innovative automated photography technology.
- [FIN NY & LA: Join the immersive experience & enhance your creative workflow!](https://orbitvu.com/blog/fin-ny-la-join-immersive-experience-enhance-your-creative-workflow.md): New York & Los Angeles, here we go again! For the second time, FIN Studio Events will be hosted in these amazing two cities. It’s another edition of a successful series of events aiming to provide insight into the latest e-commerce photo studio technology and workflow tools implemented by studios worldwide, both huge and small.
- [The Power of Video Marketing in E-commerce: Boosting Sales with Compelling Visual Content](https://orbitvu.com/blog/power-video-marketing-e-commerce-boosting-sales-compelling-visual-content.md): Learn about the impact of video marketing on e-commerce, the types of video content, its creation process, and its benefits.
- [How to add 360 images for ecommerce to your Shopify website](https://orbitvu.com/blog/how-add-360-product-photography-your-shopify-website.md): Learn how to add 360 images for ecommerce to your Shopify website - including how to make 360 photo product content that boosts engagement and sales.
- [Boosting Content Consistency in Furniture Photography: A Dovetail Furniture Case Study](https://orbitvu.com/blog/boosting-content-consistency-furniture-photography-dovetail-furniture-case-study.md): In the dynamic world of e-commerce, the visual presentation of products can make or break a brand’s online presence. For companies like Dovetail Furniture, which offers a meticulously curated collection of furniture, tailored for retailers and interior designers, capturing the essence of their products through photography is crucial. This is where automated solutions from Orbitvu have revolutionized their approach, enhancing efficiency and consistency in their imaging process.
- [Photography lighting basics: a photographer's guide to tips, tricks, and techniques](https://orbitvu.com/blog/photographers-guide-perfect-lighting-tips-tricks-and-techniques.md): In the ever-evolving world of photography, lighting stands as both a challenge and a key to creative excellence. This guide covers the photography lighting basics, practical photography lighting tips, and the photography lighting techniques you need for both product and portrait work.
- [How automation can improve your e-commerce conversion rates](https://orbitvu.com/blog/how-automation-can-improve-your-e-commerce-conversion-rates.md): The rapid expansion of the e-commerce sector is closely intertwined with advancements in automation. Current data reveals that 49% of companies have already integrated marketing automation, with 55% of B2B firms embracing automated technologies. But what is driving this evolution? Simply put, marketing automation tools can help you achieve more in less time, optimizing your marketing efforts. Thanks to tailored automated solutions, e-commerce owners can optimize their processes and budgets, improve the quality and responsiveness of customer service, and scale their businesses without the need for additional staffing.
- [How to make a 360 product video](https://orbitvu.com/blog/how-make-360-product-video.md): Are you looking to create an immersive product viewing experience for customers? Learn how to make a 360 degree product video that offers maximum value!
- [Large product photography tips](https://orbitvu.com/blog/large-product-photography-tips.md): Learn how producing quality large product images drives conversions and sales. Visit Orbitvu to learn more about our product photography solutions today!
- [Orbitvu Station 24.1.0 - step up your shadow game](https://orbitvu.com/blog/orbitvu-station-2410-step-your-shadow-game.md): Boost your photography workflow with your improved shadow game and publish your files locally in a new format. Yup, the latest version of Orbitvu software is out and available for download, and you’re here to learn more about it!
- [E-commerce product descriptions. The art of writing compelling copy that drives sales](https://orbitvu.com/blog/e-commerce-product-descriptions-art-writing-compelling-copy-drives-sales.md): The e-commerce sector has been exponentially growing in the past few years, with global sales projected to hit $8 trillion by 2026. It's optimistic news for online retailers, yet it also means increased competition. Distinctive and memorable visuals and compelling copywriting are great tools to set your brand apart!
- [Revolutionizing textile product photography with Orbitvu: A case study with Bármitartó](https://orbitvu.com/blog/revolutionizing-textile-product-photography-orbitvu-case-study-barmitarto.md): As e-commerce continues to evolve, the demand for high-quality product photography has escalated, particularly in industries where visual details are crucial for consumer decisions. For companies dealing with textile products, where texture and color accuracy are super important, achieving studio-quality product photography can be tough. Textile and yarn retailers, in particular, face unique challenges due to the tactile nature of their products.
- [Mastering the art of preparation for product photography session](https://orbitvu.com/blog/mastering-art-preparation-product-photography-session.md): Preparing products is a crucial step in the journey of showcasing your items in the best possible light. It’s not just about capturing an image; it’s about presenting your product in a way that captures its essence, highlights its features, and attracts potential customers. The preparation phase sets the tone for the final image, influencing buyer perceptions and decisions.
- [Qoo10 JAPAN Live Studio powered by Orbitvu!](https://orbitvu.com/blog/qoo10-japan-live-studio-powered-orbitvu.md): On February 28th, 2023, we participated in the prestigious Qoo10 JAPAN - Live Studio event opening in Shibuya, Tokyo. This extraordinary gathering marked the launch of eBay Japan’s pilot project, and Orbitvu played a key role by delivering innovative solutions for the Live Shopping Studio. What is this event, and how did Orbitvu contribute to the success of it? Let’s see!
- [Achieve flawless 360° product photography with Orbitvu Turntable G2](https://orbitvu.com/blog/achieve-flawless-360deg-product-photography-orbitvu-turntable-g2.md): In the dynamic world of e-commerce, captivating product imagery can make all the difference. For photographers seeking to elevate their product showcases, Orbitvu’s 360° turntables offer an unparalleled solution. This article delves into the benefits and process of creating stunning 360° spins using Orbitvu Turntables, tailored for those aiming to enrich their e-commerce websites with high-precision shots and immersive product experiences.
- [Meet us at FIN Studio Event in Atlanta, Spring 2024](https://orbitvu.com/blog/meet-us-fin-studio-event-atlanta-spring-2024.md): We are again a partner in the next FIN Studio event, this time in Atlanta, Alpharetta. Get ready for an immersive experience for all e-commerce and studio photography enthusiasts.
- [Master e-commerce product photography](https://orbitvu.com/blog/master-e-commerce-product-photography.md): 90% of Etsy’s users confirmed that the quality of product photos was „extremely important” to their purchase decision, prevailing over other factors such as the item’s price or shipping cost. Great e-commerce photography can indeed skyrocket your conversion rates!
- [Bright River & Orbitvu join forces to power up the evolution of visual content](https://orbitvu.com/blog/bright-river-orbitvu-join-forces-power-evolution-visual-content.md): The future of visual content has never seemed so bright. We’re proud to announce the partnership between Bright River and Orbitvu - two global leaders in the visual content industry. What can you expect from this collaboration, and how will it influence the creative process? Let’s find out!
- [Post-production for product photography. All you need to know.](https://orbitvu.com/blog/post-production-product-photography-all-you-need-know.md): The role of photography in e-commerce is to showcase and sell the product. You only have one chance to make a good first impression and ignite the potential buyer’s interest. Think of an e-commerce landing page as a front store of a traditional retail store. It should look professional, convey the brand’s identity, and inspire trust. Featured images must grasp attention and encourage the customer to click through to the product page where more information is provided. Using captivating, mesmerizing visuals on the front of your e-commerce is crucial to creating the desire that could later motivate the purchase.
- [Orbitvu Station 23.2.0 “Crystal Ball” makes your workflow more efficient than ever](https://orbitvu.com/blog/orbitvu-station-2320-crystal-ball-makes-your-workflow-more-efficient-ever.md): As we walk into 2024, we’re thrilled to release the first version of Orbitvu Station this year. It marks all the significant developments and achievements of 2023 and introduces features designed to make the user experience even smoother and more intuitive.
- [Mastering ghost mannequin photography: A comprehensive guide for e-commerce success](https://orbitvu.com/blog/mastering-ghost-mannequin-photography-comprehensive-guide-e-commerce-success.md): Master ghost mannequin photography with our guide for e-commerce success. Enhance product images, attract more customers, and increase sales. Read It Now!
- [Alphashot Micro v2 vs. Alphashot Micro Pro v2 - know the difference](https://orbitvu.com/blog/alphashot-micro-v2-vs-alphashot-micro-pro-v2-know-difference.md): Let’s be honest. We all love comparing stuff. If you’re buying something and have a few options, you just have to compare it, right? Or even better, if there’s a launch of a new product, you obviously have to know what’s the fuss all about and WHY this new version is better. With the launch of Alphashot Micro Pro v2, here’s a little comparison of it to its older version - Alphashot Micro v2, and something about the new product itself.
- [Automating customer service: The role of chatbots and AI in enhancing e-commerce support](https://orbitvu.com/blog/automating-customer-service-role-chatbots-and-ai-enhancing-e-commerce-support.md): Learn about the role and significance of these technologies in ecommerce. Is it a winning strategy for boosting customer satisfaction and boost sales? As the world goes deeper into the digital age, it's becoming crystal clear that future commerce will be mainly conducted online. E-commerce is swiftly transforming the way businesses operate, offering convenience and countless choices to consumers across the globe. However, as this sector continues to grow and evolve, so does the need for effective and efficient online customer service.
- [PackshotCreator is now powered by Orbitvu!](https://orbitvu.com/blog/packshotcreator-now-powered-orbitvu.md): In 2003, PackshotCreator team pioneered the first automated packshot studio. It was a time when the need for images and visuals was nothing like what it has become due to the skyrocketing demand for digital visual content.
- [What is ecommerce merchandising?](https://orbitvu.com/blog/e-commerce-merchandising-nutshell.md): What is ecommerce merchandising? Discover key strategies in a nutshell with Orbitvu - how to showcase products online and boost your sales.
- [How the spare parts industry can benefit from automated product photography](https://orbitvu.com/blog/how-spare-parts-industry-can-benefit-automated-product-photography.md): Having an organized and well-structured e-shop takes work. But having an organized and well-structured e-shop with spare parts is even more challenging. So many items, different categories, types, producers, and numbers, yet sometimes, they all look the same. Yup, an efficient inventory management process sounds like a joke right now. How to tackle this problem? With the help of good product photography!
- [Orbitvu USA to showcase cutting-edge ecommerce photo studio technology at FIN Studio Events in New York and LA, fall 2023](https://orbitvu.com/blog/orbitvu-usa-showcase-cutting-edge-ecommerce-photo-studio-technology-fin-studio-events-new-york.md): Orbitvu USA is proud to announce its participation in the upcoming inaugural FIN Studio events in New York and Los Angeles this fall. These events promise to be an immersive and enlightening experience for all e-commerce and photography aficionado
- [Photography mistakes in e-commerce and how to avoid them!](https://orbitvu.com/blog/photography-mistakes-e-commerce-and-how-avoid-them.md): Discover common photography mistakes in e-commerce and learn actionable tips to avoid them. Elevate your product images and boost sales with high-quality visuals!
- [Join us at Photo Studio Operations Forum online!](https://orbitvu.com/blog/join-us-photo-studio-operations-forum-online.md): We are excited to announce that Mark Duhaime from the ORBITVU USA team will be presenting “The Future is Now: E-Comm Photo Automation is Key for Growing Productivity in Today’s Photo Studio” at the Photo Studio Operations Forum - an online event, on September 27, 2023 at 12:20pm EDT.
- [E-commerce email campaign automation: A step-by-step guide](https://orbitvu.com/blog/e-commerce-email-campaign-automation-step-step-guide.md): It might seem counter-intuitive, but email remains the most effective digital marketing strategy despite the exponential rise of social media’s popularity. Especially for your e-commerce!
- [How to photograph spare parts - the ultimate guide](https://orbitvu.com/blog/how-photograph-spare-parts-ultimate-guide.md): The e-commerce world is tough. To achieve an experience similar to the store one, business owners have to provide quality photos, detailed descriptions, interactive videos, and other elements that will make the ordinary website viewer stop and focus on the content. It’s a demanding task but unfortunately, that is a reality for all shops selling their products online.
- [From browsing to buying: Unraveling the role of content consistency in e-commerce conversion](https://orbitvu.com/blog/browsing-buying-unraveling-role-content-consistency-e-commerce-conversion.md): Let’s face it, people love consistency. It looks good, it’s professional, it gives us a sense of harmony. This is true on every level, even in e-commerce, since, according to the Marq report, brands that are consistently presented experience an average revenue boost of 10-20%. That’s how important consistency is in business. So what is the most efficient way to get that coherent content? I’m glad you’ve asked.
- [Orbitvu USA hosts free webinar for Furniture Industry](https://orbitvu.com/blog/orbitvu-usa-hosts-free-webinar-furniture-industry.md): Orbitvu USA invites furniture manufacturers, retailers and creative teams to join a free webinar on Thursday 29th June 2023, at 11:30am EST / 8:30am PST, to learn more about our newest product photography solution - Furniture Studio, a predefined configuration of E-COMM STUDIO+ .
- [How can automated product photography help you with cost optimization?](https://orbitvu.com/blog/how-can-automated-product-photography-help-you-cost-optimization.md): Product photography is often one area where e-commerce businesses can spend a lot of money and time. Photoshoots take up way too much time and energy, not to mention the fact that several people involved in this are cut out from other projects for a good few days. That’s the hard truth. But fear not; there is a solution! Automated product photography can help companies save money and streamline the process.
- [A guide to Long-Term Customer Loyalty in E-commerce](https://orbitvu.com/blog/guide-long-term-customer-loyalty-e-commerce.md): We probably all have heard old-age mantras such as the “Customer is king” or “Customer is always right.” Both might seem outdated and probably not the advice you were hoping for when clicking on this article. Yet, they both carry an important truth that all businesses, big or small, online or offline, need to be customer-centered.
- [Our USA family is growing again!](https://orbitvu.com/blog/our-usa-family-growing-again.md): We are excited to announce we have a new addition to the ORBITVU USA team - B3K Digital! This exclusive dealer partnership will help both companies manage the continued demand and growth needs for automated ecommerce product imaging solutions in the Canadian market.
- [How To photograph furniture - 25 expert furniture photography tips](https://orbitvu.com/blog/how-photograph-furniture-25-tips-straight-product-photography-experts.md): Elevate your furniture photography with our 25 expert tips. Capture exceptional images, attract more customers, and boost online sales. Read It Now!
- [What is shoppertainment and why you should care](https://orbitvu.com/blog/what-shoppertainment-and-why-you-should-care.md): In the era of e-commerce, where customers click through websites at a record speed, entrepreneurs have to fight for viewers’ attention. Now the user journey is so distracted that as much as 63% of shoppers need to see the same content at least 3 or 4 times to make a decision.
- [Meet us at photo studio operations New York!](https://orbitvu.com/blog/meet-us-photo-studio-operations-new-york.md): We are excited to announce that Mark Duhaime from the ORBITVU USA team will be presenting “The State of E-Com Photo Automation” at the Photo Studio Operations Conference in New York on May 25, 2023.
- [5 ways to boost e-commerce sales with product photography](https://orbitvu.com/blog/5-ways-boost-e-commerce-sales-product-photography.md): The e-commerce industry is thriving. There’s no doubt about it. In fact, e-commerce is expected to account for 24% of global retail sales by 2026. With so many people buying products online, retailers have to strengthen their digital presence and find ways to sell more via the internet.
- [Orbitvu Station 23.1.0 - all organized & ready for spring!](https://orbitvu.com/blog/orbitvu-station-2310-all-organized-ready-spring.md): Spring has arrived, and so has our latest release of Orbitvu Station 23.1.0, “Tidy Toolbox”.
- [Elevate your product display: How to create a 360º multi-row presentation](https://orbitvu.com/blog/elevate-your-product-display-how-create-360o-multi-row-presentation.md): In the rapidly evolving world of e-commerce, the way products are presented can make or break a sale. As online shopping continues to rise, businesses are in a constant search to offer immersive experiences to their customers.
- [Orbitvu Station 22.2.0 “Fast Hermes” brings new features and accelerated content creation](https://orbitvu.com/blog/orbitvu-station-2220-fast-hermes-brings-new-features-and-accelerated-content-creation.md): The newest version of our photo automation software, Orbitvu Station, has just hit the market
- [Automate to elevate series: shooting white products on a white background](https://orbitvu.com/blog/automate-elevate-series-shooting-white-products-white-background.md): Photographing a white product on a white background is something many eCommerce businesses struggle to get right with their product photography! For many photographers white on white photography is a daunting, if not impossible, task.
- [Fishing product photography challenge](https://orbitvu.com/blog/fishing-product-photography-challenge.md): Automating the product photography process of a fishing hook and clear fishing line. Fast, efficient ecommerce photography.
- [Orbitvu Station 22.1.0 – improved look for your convenience!](https://orbitvu.com/blog/orbitvu-station-2210-improved-look-your-convenience.md): Many new features, plenty of improvements, and some important bug fixes for increased stability. That’s what’s coming with the newest release of Orbitvu Station software, to speed up your work even further! Curious what are the changes? Want to learn how they will affect the way you use our tools? Join us as we go...
- [Orbitvu and Creative Force? A team up for you!](https://orbitvu.com/blog/orbitvu-and-creative-force-team-you.md): It’s finally here! For a while, we have been working on something to make using our devices even more of a breeze than it already is – the integration with Creative Force. We are incredibly pleased to announce that its first stage is completed! From now on, you can enjoy further improvements in the way...
- [Image for google shopping and google display network – best practices](https://orbitvu.com/blog/image-google-shopping-and-google-display-network-best-practices.md): There is no doubt that Product Listing Advertisements work. If you gather all Google Ads clicks in one basket, the Google Shopping ones will be around 65% of the entire number. And it goes to 85% for retail ads! That’s not to mention the older yet effective product, the Google Display Network.
- [Ecommerce conversion rate – how to increase?](https://orbitvu.com/blog/ecommerce-conversion-rate-how-increase.md): Measuring conversion rate as a way to recognize the health of an online store has not gone away over the years, even as we discovered how different the results are across various industries.
- [Register for our USA Virtual Open House!](https://orbitvu.com/blog/register-our-usa-virtual-open-house.md): Our USA operations are expanding! Join us for our Virtual Open House Thursday 23 June, 2022, 10am & 2pm EDT. We are excited to announce our USA operations are expanding! Our new 5,000 sq. ft. state-of-the-art, Alpharetta, GA - based sales demonstration and training studio space is a place for photographers, studio managers, creative directors/teams to see...
- [Mirror vs. Mirrorless Camera - which is a better product photography camera?](https://orbitvu.com/blog/dslr-vs-mirrorless-camera-choose-solution-product-photography.md): Explore the DSLR vs mirrorless debate for product photography. Cut through the hype and make an informed decision with our comprehensive guide. Learn More!
- [How to photograph glass products for e-commerce](https://orbitvu.com/blog/how-photograph-glass-products-e-commerce.md): Learn how to shoot reflective products like glassware for e-commerce flawlessly, with these tips and techniques for optimal results. Read More Now!
- [Orbitvu Cloud gets a user activity reporting option and an upgraded menu – a new level of cloud experience at your disposal](https://orbitvu.com/blog/orbitvu-sun-cloud-gets-user-activity-reporting-option-and-upgraded-menu-new-level-cloud.md): The Orbitvu Cloud gets a handy upgrade in user experience with the launch of new functionalities and an overhauled menu. We’ve made use of data collection to provide more informativeness to our users and allow them to track statistics of their operations in the SUN.
- [The best camera for product photography - what you need to know](https://orbitvu.com/blog/best-camera-product-photography-things-you-will-need-know.md): Explore Orbitvu's comprehensive guide on the best cameras for product photography. Discover key features, top models, and essential tips. Read Now!
- [How to optimize images for e-commerce?](https://orbitvu.com/blog/how-optimize-images-e-commerce.md): Product photography is a branch of activity where the old saying “Plenty is no plague” not necessarily sets all the rules. More pixels, or a higher resolution, mean directly a heavier file and a challenge for Internet connection.
- [Orbitvu Station 21.3.0 “Fresh Apple” with Apple silicon M1 support is released](https://orbitvu.com/blog/orbitvu-station-2130-fresh-apple-apple-silicon-m1-support-released.md): The newest version of our photography automation software, Orbitvu Station, has just hit the market. With the 21.3.0 “Fresh Apple” release, we introduce refreshed user interface, native apple silicon support and other features.
- [How to photograph artwork – a case study](https://orbitvu.com/blog/how-photograph-artwork-case-study.md): Artwork photography is art in itself! Artists spend hours if not months to produce beautiful work for the world to enjoy! Whether they paint or draw, use watercolors or acrylics –every artist then has the dilemma of how to share their masterpiece with the world so it can be sold.
- [Orbitvu Station 21.2.1 – revised & ready to use](https://orbitvu.com/blog/orbitvu-station-2121-revised-ready-use.md): We all waited for the release of Orbitvu Station 21.2.0 “Fancy Biker” last summer. Now the software gets a revision edition in the new efficient and user friendly version 21.2.1.
- [The best way to photograph clothing: a guide on how to photograph clothes](https://orbitvu.com/blog/how-photograph-clothes-starter-guide.md): Learn the best way to photograph clothing with our expert starter guide. Capture stunning images that showcase garment details and textures. Learn More!
- [A guide to shoes product photography](https://orbitvu.com/blog/how-photograph-shoes.md): Learn how to take pictures of shoes like a pro, and boost e-commerce sales with this ultimate guide. Expert footwear photography tips and tricks.
- [Product background removal - A step-by-step guide](https://orbitvu.com/blog/how-remove-background-product-image.md): Discover how to remove the background from product photos with our comprehensive guide on techniques and tools, including automated solutions. Read More!
- [How to manage a photography studio? – ultimate tips for studio organization and workflow](https://orbitvu.com/blog/how-manage-photography-studio-ultimate-tips-studio-organization-and-workflow.md): Managing a photo studio comes as an additional yet indispensable task for photographers who choose independence in their line of work. In a good studio, just as in any business, a degree of sales and marketing knowledge is required to go with purely photographic skills. As a manager, you will aim to produce the perfect...
- [Orbitvu Station 21.2.0 “Fancy Biker” arrives with the summer heat](https://orbitvu.com/blog/orbitvu-station-2120-fancy-biker-arrives-summer-heat.md): Orbitvu Station gets new features, compatibility updates, and performance improvements with the new version released in July. It brings faster, simpler workflows, and enhanced user experience to the growing photography automation market.
- [9 mistakes in product photography and how to avoid them?](https://orbitvu.com/blog/9-mistakes-product-photography-and-how-avoid-them.md): Check what mistakes in product photography are killing your sales. See the 9 most common mistakes in product photography.
- [Flat lay photography clothing: a complete guide to flat lay fashion photography](https://orbitvu.com/blog/how-shoot-flat-lay-clothing.md): Best practices for flat lay photography. Learn about the most convenient ways to flat lay photos with the complete, easy to follow guide. Read It Now!
- [See the power of product photography automation!](https://orbitvu.com/blog/see-power-product-photography-automation.md): See the power of product photography automation for yourself – after all seeing is believing! Orbitvu USA will open their Atlanta based, 3,000 sq. ft studio virtually for open studio demonstrations of ORBITVU’s product photography systems on Zoom, on Thursday, May 13th, 2021 from 2:00pm – 4:00pm EDT.
- [Orbitvu Station 21.1 Mirage Reflection released](https://orbitvu.com/blog/orbitvu-station-211-mirage-reflection-released.md): The new version of Orbitvu’s all-in-one product photography software hits the market this March. It’s good news for product photography professionals, as the new release is packed with features and improvements that add capabilities, increase compatibility and make photo workflows easier.
- [How to reduce the number of returns in e-commerce in 11 easy steps?](https://orbitvu.com/blog/how-reduce-number-returns-e-commerce-11-easy-steps.md): Check how to reduce the number of returns in your e-commerce. 11 tips to help you solve the problem of returns.
- [Automate to elevate series: product photography automation without creative limitation](https://orbitvu.com/blog/automate-elevate-series-product-photography-automation-without-creative-limitation.md): Photography automation without limitation on creativity and control is one of the reasons why Orbitvu photography systems provide the best of both worlds.
- [The ideal product photography camera settings](https://orbitvu.com/blog/camera-settings-product-photography-e-commerce.md): Get expert tips on choosing the best camera settings for product photography including shutter speed, aperture and ISO. Explore Our Complete Guide Now!
- [Top 5 product photography tips to help you sell in 2021!](https://orbitvu.com/blog/top-5-product-photography-tips-help-you-sell-2021.md): Our Top 5 product photography tips to help you sell in 2021 & how investing in automated photography is the best trick of all!
- [Support for Orbitvu Mini, Midi and Maxi kits and video improvements in Orbitvu Station 20.2 “Spinning Tractor”](https://orbitvu.com/blog/support-orbitvu-mini-midi-and-maxi-kits-and-video-improvements-orbitvu-station-202-spinning.md): We are very excited to release Orbitvu Station 20.2 “Spinning tractor” 😉 This release brings a bunch of new features including support for our spinning turntables: MINI, MIDI and MAXI kits and dynamic video capture option when recording with Orbitvu Motorized Stand.
- [Bridal fashion product photography | User story: Carrafina, Private Label](https://orbitvu.com/blog/bridal-fashion-product-photography-user-story-carrafina-private-label.md): This bridal product photography user story is from the creative team of Carrafina – a private label wholesaler for wedding dresses and bridal fashion accessories, based in Atlanta, GA.
- [A few thoughts about latest Fashion Studio by Orbitvu](https://orbitvu.com/blog/few-thoughts-about-latest-fashion-studio-orbitvu.md): Few words about Orbitvu Fashion Studio, the autmated solution for fast and easy fashion photo and video production. Best solution for model photgraphy.
- [End of bricks & mortar?](https://orbitvu.com/blog/end-bricks-mortar.md): NIKE Inc. Chief Executive John Donahoe reported a 38% drop in sales for the latest quarter attributed to mass closures of physical stores amid the coronavirus pandemic. While Nike’s Apps and Online sales saw an upward spike of 75% thus cushioning the overall decline, according to The Wall Street Journal.
- [New product video workflows and post-production improvements in Orbitvu Station 20.1 “Smiling Surfer”](https://orbitvu.com/blog/new-product-video-workflows-and-post-production-improvements-orbitvu-station-201-smiling.md): Say hello to Orbitvu Station 20.1 “Smiling Surfer” and catch the wave of our brand new features and improvements! Create perfect product videos easier than ever Using videos to showcase your product is a great move.
- [User Story: RefrigiWear](https://orbitvu.com/blog/user-story-refrigiwear.md): In this video user story, Jason McClain the Vice President of Marketing at RefrigiWear tells us how Orbitvu’s range of apparel photography systems have helped speed up and configure the types of product images RefrigiWear use for their workwear fashion products, including clothing, footwear and accessories.
- [Pandemic driven change drivers](https://orbitvu.com/blog/pandemic-driven-change-drivers.md): Customer centricity and great visual content now, than ever before are the key e-commerce driver. Find out how to adapt to the new reality.
- [Content creation as a survival strategy](https://orbitvu.com/blog/content-creation-survival-strategy.md): How to be visible online, what are the types of visual content and how to create great, consistent product photography and video.
- [Opportunity in Adversity](https://orbitvu.com/blog/opportunity-adversity.md): What the consumer-buying behaviour will be once humanity defeats this virus? How to stay afloat and even get sales spike while in the new reality?
- [Automate to elevate series: increasing ecommerce profitability by optimizing image production](https://orbitvu.com/blog/automate-elevate-series-increasing-ecommerce-profitability-optimizing-image-production.md): This episode of our Automate to Elevate Series is a preview to our upcoming Live Webinar and focuses on how to increase eCommerce Profitability by Optimizing Image Production.
- [Amazon product photography that stands out from competition](https://orbitvu.com/blog/amazon-product-photography-stands-out-competition.md): Product photography is, by far, one of the most critical aspects of selling online. We list some pro tips on product photography for Amazon. Read Now!
- [Automate to elevate series: studio tour](https://orbitvu.com/blog/automate-elevate-series-studio-tour.md): Located in Atlanta, GA, ORBITVU USA’s 3,000 sq. ft. demonstration and training studio, is equipped with all the latest ORBITVU automated photography solutions – for you to experience in-person or online.
- [Sony announces Camera Remote SDK and Orbitvu has a hand in it!](https://orbitvu.com/blog/sony-announces-camera-remote-sdk-and-orbitvu-has-hand-it.md): Sony and Orbitvu share a passion for photography innovation and are partnering to present a first-ever software development kit for Sony mirrorless cameras.
- [Automate to elevate series: automate with flexibility and control](https://orbitvu.com/blog/automate-elevate-series-automate-flexibility-and-control.md): It’s 2020 – with the new year and decade just beginning you and your creative team maybe looking for automated product photography solutions. Orbitvu USA’s Automate to Elevate series of videos address the challenges that eCommerce businesses face with regards to their product photography workflows.
- [Introducing new features from Orbitvu Station 19.1.7](https://orbitvu.com/blog/introducing-new-features-orbitvu-station-1917.md): From new ways of content creation to some interface uplift. Let's have an inside look at main new features form the latest Orbitvu software release.
- [Upcoming Trade Shows 2019 – the third quarter](https://orbitvu.com/blog/upcoming-trade-shows-2019-third-quarter.md): After a holiday break, we are back with the new trade shows season. Before announcing upcoming events, let's have a update on what we were up to in last months.
- [Orbitvu Station 19.1. New tools to boost productivity](https://orbitvu.com/blog/orbitvu-station-191-new-tools-boost-productivity.md): While using Orbitvu Station took your Orbitvu device to the next level, the new 19.1 makes working on visual content creation even more convenient.
- [How to set the correct white balance? A step by step guide](https://orbitvu.com/blog/how-set-correct-white-balance-step-step-guide.md): When it comes to product photography, a proper white balance that can ensure the accurate color is crucial. How to set it up? WhiBal has the perfect tools...
- [Honza Beer Challenge or how to take web-ready pictures of one hundred bottles in less than two hours](https://orbitvu.com/blog/honza-beer-challenge-or-how-take-web-ready-pictures-one-hundred-bottles-less-two-hours.md): We challenged Honza, Orbitvu Product Manager, to take high-quality, web-ready photos of one hundred products we had chosen. As fast as he can!
- [In-house product photography | User story: Jake Glimco, Phoenix Leather Goods](https://orbitvu.com/blog/house-product-photography-user-story-jake-glimco-phoenix-leather-goods.md): Jake Glimco, Marketing Manager for Phoenix Leather Goods (PLG), shares his experience in using the ORBITVU AlphaStudio XXL system for his company’s eCommerce product photography and why they chose to have an in-house photography solution.
- [Show your product in a new light!](https://orbitvu.com/blog/show-your-product-new-light.md): The main and simpliest truth about product photography is the better your product looks, the more you will sell. So simple yet so difficult to achieve.
- [More magic in our Magic Table](https://orbitvu.com/blog/more-magic-our-magic-table.md): We use Magic Table as a base for comfortable shooting smaller products in Alphastudio XXL and Alphastudio Compact. Why is magical? Because it is designed to be automatically removed from the final picture by our software. Two Sizes New Magic Table comes in two sizes: smaller is 50 cm and taller is 75 cm height.
- [Upcoming Trade Shows 2019 – the first quarter](https://orbitvu.com/blog/upcoming-trade-shows-2019-first-quarter.md): January’s arrival means the official start of trade shows season so after a short break we are just about to start the most intense quarter of 2019.
- [Fresh air for photography automation](https://orbitvu.com/blog/fresh-air-photography-automation.md): The entire Orbitvu team is utterly proud to unveil the brand new heart of e-commerce content production – Orbitvu Station 2018. If you deal with the content production we guarantee you would benefit from using Orbitvu solutions.
- [Let’s rock ‘n’ zoom!](https://orbitvu.com/blog/lets-rock-n-zoom.md): Our Motorized Zoom is fun to play with and tremendously useful tool at the same time. It’s just a tiny example of Orbitvu technology approach towards photography automation.
- [Natural Shadow. A small detail of great importance.](https://orbitvu.com/blog/natural-shadow-small-detail-great-importance.md): Where there is light - there is a shadow. In photography it is the shadow that gives us the impression of space - we do not see flat images, but 3-dimensional objects. In an e-store, this tiny detail brings us closer to the real shopping experience and it encourages the customers to reach for
- [ORBITVU at IRCE 2017 in Chicago](https://orbitvu.com/blog/orbitvu-irce-2017-chicago.md): The most innovative solution for product photography! 40 seconds! In just such a short time you will get 4 outstanding packshots with the background removed. Visit us at IRCE 2017 in Chicago- June, 6-9, STAND 1487 and find out how ORBITVU technology can support your e-commerce Your photography
- [ORBITVU in Indonesia](https://orbitvu.com/blog/orbitvu-indonesia.md): Orbitvu takes the best from traditional photography and combines it with advanced software and hardware innovations. Our photography adventure started more than 20 years ago.
- [ORBITVU in use | Case study](https://orbitvu.com/blog/orbitvu-use-case-study.md): Showing off the company’s products to the customers is important, as the first impression is what matters the most for potential customers. Even if this sounds like a well-worn truism, many online shop owners find this puzzling. Online shops replace shopping centers A few years back, consumers looking to buy a certain product would have.
- [Product photos 8x faster thanks for ALPHASHOT? No problem.](https://orbitvu.com/blog/product-photos-8x-faster-thanks-alphashot-no-problem.md): GOCC auctions: the impossible becomes possible with the help of volunteers, donors and… technology. ALPHASHOT XL PRO reduced the time of photographing a single object by over eight times – from 25 minutes to as few as 3. With such a result it is hard to believe that all photos were taken by just
- [Closing more sales online with product tour](https://orbitvu.com/blog/closing-more-sales-online-product-tour.md): A process of making a buying choice is not so much different whether we do it online or in real store. With one exception. When we, as buyers, have a need, we collect information how we can satisfy the need, we select couple of potential options, we evaluate them and we try to convince ourselves
- [Product photography of wine bottles with ALPHASHOT XL WINE](https://orbitvu.com/blog/product-photography-wine-bottles-alphashot-xl-wine.md): Discover how you can improve your product photography of wine bottles with Alphashot XL Wine - an automated photo solution for glossy objects. Learn More!