Power tools deserve powerful photography: Įrankiai.lt case study

Photographing tools and spare parts isn’t easy. The shapes are irregular, the surfaces reflective, and the sheer number of items to document can be overwhelming. For online retailers with extensive catalogs, keeping up with visual content demands quickly becomes a resource-heavy process.

Before you start

Įrankiai.lt, the largest online tool store in Lithuania, faced exactly that situation. With over 60,000 products listed—including everything from cordless drills to tiny spare components—they needed a more efficient way to create consistent, high-quality images. Manual photography was no longer practical.

That’s when they turned to Orbitvu.

Visual demands in the tools and spare parts sector

Selling tools online requires more than just a simple product shot. Customers want to see details. They want to examine a wrench's head, the texture on a handle, or the connector type on a battery pack. And with spare parts, a missing photo or inaccurate image can mean returns, customer complaints, or even lost sales.

Some common issues in this segment include:

• Missing supplier images – many manufacturers don't provide visuals for all parts, especially small accessories.
• Inconsistent formats – images from various sources often differ in lighting, angle, and background, making a catalog look unprofessional.
• High volume, frequent updates – with thousands of SKUs and new stock arriving regularly, content teams are stretched thin.
• Technical complexity – proper lighting and angles are essential to convey the quality and scale of precision tools.

Simona, Marketing Manager at Įrankiai.lt, explains:

“Since we are an online store, we wanted to provide our customers with pictures of tools and accessories so that they can view the product from all angles and get the whole picture that will allow them to choose the tool itself. Orbitvu studio worked for us because not all photos of tools and accessories can be provided by suppliers, and not having product photos for an online store is not really a good option these days.”

Core benefits of buying Orbitvu’s automated studio

Įrankiai.lt chose Orbitvu’s Alphastudio Compact, an automated photography solution designed for medium-sized products. It allows the team to photograph products quickly, remove backgrounds, create 360° spins, and upload images—all within a single setup.

Since implementing the system, the company has gained:

• Consistent image quality across their entire catalog
• Faster photo creation—cutting production time from hours to minutes
• The ability to shoot complex or reflective objects without external help
• Independence from supplier image delays or limitations
• An easier process for adding or updating product listings

Automation that matches industry needs

For companies working with tools and components, Orbitvu’s solution addresses a very specific set of operational needs:

Quick turnaround

Inventory moves fast. New products and updates require visuals immediately. With Orbitvu, the process becomes part of the daily workflow.

Detail and authenticity

Products with fine details or metal surfaces are hard to shoot well without controlled lighting. Orbitvu’s enclosed setup and lighting presets eliminate guesswork and help users replicate the product in a photo.

360° views

Customers buying tools online often want to inspect the item from multiple angles. Orbitvu allows for interactive spins with no extra software or editing needed.

Standardization

Whether it’s a team of one or ten, automation ensures images are produced with the same look and specifications every time.

Why Įrankiai.lt chose to automate

For Įrankiai.lt, Orbitvu isn’t just about saving time—it’s about raising the standard. Their catalog now reflects the precision and professionalism that the tool industry demands.

“Orbitvu creates new opportunities for e-commerce, and using the studio can help you achieve really great results.”

Mantas, Sales Manager at Įrankiai.lt

Orbitvu helped the team build a reliable, scalable process that supports both growth and product clarity. Rather than relying on outsourced photography or patchwork supplier images, they now produce content in-house—faster, cleaner, and more aligned with their brand.

Want to simplify your product photography process?

If your business works with tools, spare parts, or other detailed products, Orbitvu’s automated systems can help you improve image quality and reduce time spent on content creation.

Contact us today to see how our technology can support your team.

Įrankiai.lt on product photography with Orbitvu | Orbitvu Baltics video

Talk to Orbitvu about your workflow

Use the form to tell us what you are planning and what kind of product content workflow you need.

Full name *

E-mail *

Message

* I have read the Privacy Policy of ORBITVU and I consent to ORBITVU processing my personal data, including my email address, in order to provide the requested information.I agree to receive marketing information about ORBITVU services and products, as well as invitations to trade fairs and events organized by ORBITVU, using the personal data provided.

* Required field

Send