Still product photography solutions

Still product photography is a term that describes simple photographs of items and models, as opposed to those hosted in a 360-degree viewer or using virtual reality technology. Still product photographs are often called packshots and serve as listing images in ecommerce or appear in catalogs.

360-degree photography is a branch of photography that produces dynamic images presenting products from an all-around view. It uses online technologies, such as scripted 360-degree viewers, to render a series of images that show the item from all sides. Such viewers allow users to freely control the spin and zoom in and out. 360-degree views can also be recorded as a video with play/pause options.

A packshot, as it is often explained, is a photograph of a product that precisely describes it for advertising or catalog purposes. Complying with a number of standards for creating packshots makes them effective for marketing and social media purposes. Orbitvu devices have been designed to make the production of packshots easy and quick, which is why they’re often the go-to solutions for this type of photography.

Generally, use the rule of “the more, the better” when you plan to cut out close-ups from your high-resolution images in product photography. High resolution allows you to obtain a high-quality zoom-in on any part of the product without the need to manipulate focal length or equipment.

However, if you are aiming for online publication of your shots, keep in mind that high-resolution images are heavy in megabytes and will be much slower to operate in web environments. Our recommendation? Find “the golden rule” and always focus on the purpose of each shot.