June 10, 2021
Packshot photography: a quick guide for 2026
What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
The most innovative solution for product photography! 40 seconds! In just such a short time you will get 4 outstanding packshots with the background removed. Visit us at IRCE 2017 in Chicago- June, 6-9, STAND 1487 and find out how ORBITVU technology can support your e-commerce Your photography

Table of contents
The most innovative solution for product photography! 40 seconds! In just such a short time you will get 4 outstanding packshots with the background removed. Visit us at IRCE 2017 in Chicago- June, 6-9, STAND 1487 and find out how ORBITVU technology can support your e-commerce
The automated image capturing and processing workflow removes the background on the fly, reduces post-processing and delivers consistent pictures to be used online or for print. Automated photostudio from ORBITVU (ALPHASHOT, ALPHASTUDIO) provides automated imaging process which simply, saves your time and money.
5 seconds for web-ready picture!? The device equipped with powerful, complete software takes care of whole capturing process: from the proper camera and exposure settings to automated clipping, post-processing and export. As a result, you get a set of high-quality packshots or 360-degree product presentation. The performance is outstanding - it takes only 40 sec to get 4 ready to publish packshots or 2,5 for complete 360-degree product presentations.
IRCE 2017 invitation - visit ORBITVU
The background is removed instantly.There is no need of additional clipping.It works well regardless of product colour, shape or transparency.
Great product experience is crucial for successful e-commerce. Use interactive 360º presentations and let your customers experience the product online in the most natural way.
The object in an image is automatically cropped. Extra margins are added and product is positioned in the picture according to your style guidelines.
In-house solution
Photograph your products by yourself in your office or warehouse. There’s no more need to send goods to a professional photo studio or outsource editing services.
For everyone
Predefined setup for lights and camera, automatic background removal and built-in post-processing allows everyone to achieve high-quality results in very short time. Photography skills are no longer required, as well as additional work within photo editing software.
Pictures delivered on time
A very simple and fast imaging process brings product presentation online. You can start selling right after products are brought to the warehouse.
Professional results

Use the form to tell us what you are planning and what kind of product content workflow you need.
June 10, 2021
What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
October 8, 2026
AI-generated product images are fast and cheap, but they can drift from the real product. Here is where generated images lose product truth, what makes AI in product photography trustworthy, and how Orbitvu uses AI around the real product, never instead of it.
May 24, 2021
Learn how to photograph models step by step: planning, posing, lighting, equipment, and post-production, for lookbook and e-commerce shoots.