June 10, 2021
Packshot photography: a quick guide for 2026
What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
Learn how to photograph spare parts step by step: part numbers, lighting for reflective metal, scale, 360° spins, white backgrounds, and bulk publishing.

Table of contents
To photograph spare parts well, sort them by category, clean each part, name every image with its part number or SKU, and shoot from a consistent set of angles against a pure white background under soft, diffused light. Reflective metal parts need diffusion and careful light placement to control glare, and small parts need a scale reference so buyers can judge real size. This guide walks through each step, the equipment and settings to use, and where automation saves the most time on large catalogs.
Spare parts combine four problems most product categories only have one of.
| Challenge | What goes wrong | How to handle it |
|---|---|---|
| Catalog volume | Thousands of SKUs across categories, makes, and suppliers - easy to lose track or duplicate shots | Sort by category first and name every file by part number (steps 1 and 3) |
| Size range | Parts range from small screws to car seats, so lighting and camera position change constantly | Build one template per size or category (step 4) |
| Reflective and difficult materials | Metal, chrome, mirrored, and transparent surfaces reflect lights and surroundings; black rubber and plastic swallow detail | Diffuse the light and control what the part reflects (step 7) |
| Standardized documentation | Distributors, marketplaces, and manufacturers expect every part shot the same way, often to a written image standard | Fixed angle sets, fixed backgrounds, and fixed export settings (steps 5, 8, and 10) |
Scale is the one people forget. Without a reference, a customer can't tell a 10 mm fitting from a 100 mm one, and that ambiguity turns into wrong orders and returns.
| Equipment | Why it matters for spare parts |
|---|---|
| Camera with manual controls | You need to lock aperture, ISO, and white balance so every part in a category looks the same |
| Macro lens | Small parts - fasteners, connectors, seals - need close focus to show threads and markings |
| Standard lens (around 50 mm) | Natural perspective for medium and large parts without distortion |
| Tripod or fixed camera arm | Repeatable framing across hundreds of shots |
| Softboxes, diffusers, or a light tent | Soft light reduces glare on metal and chrome |
| White and black cards (flags) | White cards fill shadows; black cards add defining edges to shiny surfaces |
| Turntable | Consistent rotation for multi-angle shots and 360° spins |
| Supports: clear acrylic stands, museum putty, pins | Keep small and odd-shaped parts upright and steady |
| Scale reference | A ruler or neutral object for size context in secondary images |
| White gloves, compressed air, lint-free cloth | Clean parts before the shot instead of retouching dust and fingerprints later |
Not sure which lens covers both screws and brake discs? Our guide to choosing the best lens for product photography breaks it down.
Start here and adjust per category:
Write the settings down per category, or save them in a template (step 4), so the next session matches the last. For the reasoning behind each setting, see the ideal product photography camera settings.
Take the category list from your store, catalog, or PIM system and sort the parts to match it before you shoot. It sounds like admin, but it's what makes everything after it faster: you shoot one category at a time with one setup, and the images arrive already grouped the way your customers filter - by make, model, year, or part type.
A practical order: group by category first, then by size within each category, so you change the camera distance and lighting as rarely as possible. Sorted inventory also makes stock control and product data updates easier on the backend.


Preparation takes time, but less than retouching the same flaws out afterwards.

💡 For a fuller checklist, see our guide to preparing products for a photography session.
Naming is the step that decides whether the rest of the workflow is smooth or painful. Name each product using the manufacturer name and part number, and scan the SKU code from the tag. Put the SKU in the file name too.
The SKU is what links the photos to the product record in your store, PIM, or ERP, so images can be matched to listings in bulk instead of one by one. It also helps customers: a visible, correct part number is one of the first things a buyer checks before ordering.
In Orbitvu Station, the workflow starts by scanning the barcode, so every session is identified before the first shot. Where a label carries more than a barcode, AI OCR reads the part number and other label data straight off the part or its packaging and structures it for your PIM or ERP - read from the real label, not typed by hand.
Explore the possibilities of AI-driven workflow
In a manual studio, repeating a setup means taping lamp and tripod positions to the floor and writing aperture, ISO, and exposure in a notebook. Change the setup for a different part and you lose that repeatability - which is exactly when a catalog starts to look inconsistent.
Plan templates by size as well as category. A bumper, a door panel, or a car seat needs a different camera distance, a bigger background, and more light than a sensor - our large product photography tips cover that end of the range.
With product photography software such as Orbitvu Station, camera settings and light intensity are saved in product sessions, so a category's setup can be reloaded for every new part. Sessions can also be moved between capture and post-production workstations. If you're shooting tethered in a manual studio, our guide to tethering software for product photography explains what to look for.
Use the same angle set for every part in a category. A practical starting shot list:
| Shot | What it shows |
|---|---|
| Front (primary image) | The part as a buyer recognizes it |
| Back and sides | Full shape and profile |
| Top | Mounting face, holes, or bores |
| Connection points and mounting elements | Fitment details buyers check before ordering |
| Part number or label close-up | Proof it's the exact part |
| Material or texture close-up | Finish, threads, surface condition |
| Kit contents or packaging | Everything in the box, for sets and multi-piece parts |
| Condition close-ups (used parts) | Real wear, marks, or damage |
| Scale shot (secondary image) | Real size, next to a ruler or known object |
Keep scale references, label close-ups, and barcodes out of the primary white-background image if your marketplace or standard requires the product alone - put them in secondary images instead.
Keep small parts steady. Washers, seals, and clips roll or lie flat. Stand them up on a clear acrylic stand, a dab of museum putty, or a pin pushed into the base, positioned where the camera won't see it or where it's easy to remove in post. Keep the support the same across a category so the angles stay consistent.

A 360° presentation is the closest a buyer gets online to turning the part in their hand. It lets them check connectors, mounting points, and finish from every side before they order, which builds confidence in fitment. Shooting and assembling a 360° spin by hand is slow; product photography systems such as Alphastudio Compact capture spins of medium-sized parts on a motorized turntable. Orbittours (product tours) can add clickable details on top of the spin.
💡 For more on how product visuals affect sales, read how to increase the e-commerce conversion rate, and for the full 360° workflow, see our 360 product photography guide.
Most spare parts are metal, chrome, mirrored, or transparent, so they reflect your lights and everything around them. The fix is to control what the part reflects:

Transparent parts - headlight lenses, indicator covers, sight glasses - need light from behind or the side to show their edges. Our guide to photographing glass products covers the technique.
Black rubber and plastic parts have the opposite problem: seals, hoses, and housings soak up light and lose their texture against a white background. Add light rather than contrast, use a large soft source close to the part, and check the histogram so the shadows keep detail.
Where a reflection still lands on the wrong spot, AI Retoucher removes reflections and small blemishes while keeping the part real - as long as you don't use it to hide genuine wear on used parts.
💡 For a full walkthrough, see our product photography lighting guide.
Many retailers and data pools follow the GS1 Product Image Specification Standard. It recommends removing the background to white (RGB 255/255/255) with a clipping path on primary images. We've covered it in more detail in GS1 image standards and how automation helps. Common channel requirements:
| Channel or standard | Key image requirements |
|---|---|
| GS1 Product Image Specification (Release 4.4) | White background (RGB 255/255/255); clipping path recommended on primary images; primary web images 900×900 to 2400×2400 px |
| Google Merchant Center | At least 500×500 px from 31 January 2027, 1500×1500 px recommended; max 16 MB; no watermarks, logos, borders, barcodes, or promotional text overlays on the primary image |
| Amazon | Pure white background (RGB 255, 255, 255) on the main image; product filling about 85% of the frame; no text, logos, or watermarks; 1000 px or more on the longest side to enable zoom |
| eBay | At least 500 px on the longest side; no watermarks, borders, or added text; no stock photos for used or damaged items |
| Distributor catalogs, PIM/ERP, aftermarket data (e.g. TecDoc) | Requirements vary - ask each partner for their written image spec and build it into your export profile |
Reflective parts make background removal harder: light the background too much and the part overexposes; light it too little and you're cutting the background by hand. In Orbitvu Station, IQ Mask removes the background automatically, and AI Masking handles the cases where standard masking struggles with the lighting - the part keeps its real shape. Fine edges and transparent materials can still need a quick manual check.


One more rule: edit to show the part, not to improve it. A retouched part that doesn't match what arrives in the box is a return waiting to happen, and in the EU, AI-edited visuals are getting closer regulatory attention - see the EU AI Act and product photography.
💡 More on this in our guide to shooting white products on a white background.
With correct naming and SKUs in place, publishing is a matching exercise. Done manually, you go product by product, uploading and attaching images. In Orbitvu Station, you choose an export profile - destination, file type, resolution, naming pattern, cropping, watermark, and options like product shadow or reflection - and batch publish. Direct export destinations include Magento, PrestaShop, WooCommerce, Shopware, and Shopify, with custom integrations possible for other systems. See what end-to-end automation looks like from capture to publish.
Before images go live, make them findable too:
Once everything is live, check that it looks like one catalog: the same angles, the same white background, the same framing across every category. Content consistency makes a large catalog easier to browse and compare, and it matters most on marketplaces like Amazon and eBay, where your listings sit next to competitors'.

Make it a routine, not a one-off:
| Manual studio | Product photography automation | |
|---|---|---|
| Setup per part | Lights, camera, and positioning adjusted by hand | Loaded from a saved template |
| Consistency across thousands of parts | Hard to hold - depends on taped marks and notes | Repeatable lighting, camera, and turntable positions |
| 360° spins | Possible, but slow to shoot and assemble | Captured and assembled in one pass |
| Background removal | Manual clipping in editing software | Automatic (for Orbitvu, IQ Mask and AI Masking) |
| Creative control | Full | Full, with templates as the starting point |
| Best for | Low volume, one-off hero shots | Large, growing catalogs with a fixed standard |
A manual studio gives a skilled photographer full control, which still matters for hero shots and unusual parts. But across a large catalog, holding lighting and composition steady by hand takes constant readjustment. Most teams land on a mix: automation for catalog volume, a photographer's eye for the parts that need it. If you're comparing systems, our buyer's guide to product photography systems lists what to check.
The steps above work in any studio. The difference at scale is how much of the repetition you do by hand. Orbitvu's systems for automotive and spare parts photography connect capture, processing, and publishing in one workflow:
Want to see it on real parts? Watch our video, Mastering industrial product photography: expert tips for perfect shots.
💡 If you're weighing the costs and business case of automating, read our business case for automating spare parts photography.
See automotive photography systems → · Book a free demo →
A pure white background (RGB 255, 255, 255) for primary images. It's what the GS1 Product Image Specification recommends and what Amazon requires for main images. Use lifestyle or in-vehicle shots as secondary images.
Use soft, diffused light from softboxes or a light tent, place lights at angles that move reflections off key details, and use black cards just out of frame to define the edges of polished surfaces.
Enough to show every detail a buyer checks before ordering: typically a front primary image plus back, sides, top, connection points, a part-number close-up, and a scale shot. Keep the same set for every part in a category.
Add a secondary image with a ruler or a familiar object next to the part, and list exact dimensions in the product description. Keep the primary image product-only if your channel requires it.
Use a clear acrylic stand, a small amount of museum putty, or a pin in the base, placed out of the camera's view or where it's easy to remove in post. Use the same support for every part in the category.
Clean them, but don't retouch away wear. Add close-ups of any marks or damage, and always photograph the actual item - eBay, for example, doesn't allow stock photos for used or damaged items.
A good starting point is low ISO (around 100-200), an aperture of about f/8-f/11 for sharpness, manual focus, and a fixed white balance. Use a tripod and save settings per category.
Both, where possible. Name every file with the part number or SKU so images match the right listing, and include a close-up of the part-number label as a secondary image so buyers can confirm it's the exact part.
This article was originally published in July 2023, and was recently updated with AI assistance for comprehensiveness.

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