Orbitvu Blog

Practical articles about product photography, ecommerce operations, visual consistency, and the workflows behind scalable content production.

End of bricks & mortar?
Product photographyAugust 20, 20206 min read

End of bricks & mortar?

NIKE Inc. Chief Executive John Donahoe reported a 38% drop in sales for the latest quarter attributed to mass closures of physical stores amid the coronavirus pandemic. While Nike’s Apps and Online sales saw an upward spike of 75% thus cushioning the overall decline, according to The Wall Street Journal.

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User Story: RefrigiWear
Case StudiesJuly 22, 20204 min read

User Story: RefrigiWear

In this video user story, Jason McClain the Vice President of Marketing at RefrigiWear tells us how Orbitvu’s range of apparel photography systems have helped speed up and configure the types of product images RefrigiWear use for their workwear fashion products, including clothing, footwear and accessories.

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Pandemic driven change drivers
Product photographyMay 12, 20205 min read

Pandemic driven change drivers

Customer centricity and great visual content now, than ever before are the key e-commerce driver. Find out how to adapt to the new reality.

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Opportunity in Adversity
Product photographyApril 22, 20205 min read

Opportunity in Adversity

What the consumer-buying behaviour will be once humanity defeats this virus? How to stay afloat and even get sales spike while in the new reality?

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Automate to elevate series: studio tour
Product photographyMarch 1, 20204 min read

Automate to elevate series: studio tour

Located in Atlanta, GA, ORBITVU USA’s 3,000 sq. ft. demonstration and training studio, is equipped with all the latest ORBITVU automated photography solutions – for you to experience in-person or online.

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Automate to elevate series: automate with flexibility and control
Product photographyJanuary 13, 20206 min read

Automate to elevate series: automate with flexibility and control

It’s 2020 – with the new year and decade just beginning you and your creative team maybe looking for automated product photography solutions. Orbitvu USA’s Automate to Elevate series of videos address the challenges that eCommerce businesses face with regards to their product photography workflows.

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