As the world leader in product photography software and visualization technologies, we strive to improve the methods and quality of experiencing a product at a distance.
We create the photography software of new generation automated product photography.
Our technological innovations define global standards and the directions of development in the ONLINE PRODUCT EXPERIENCE category.
This is the world’s only intelligent technology of the automatic background removal.
It works in the background – no need to know about it or do anything.
The platform rotates, the camera takes another shot, and the background of the shots taken previously has already been removed – quickly and precisely. Even in the finest detail.
Why the background removal?
Every photographer knows that to get a good shot of a product the product should be well-lit using the best light to properly present its image and quality. That is why professional photographers extract (free-form select) their shots, despite the enormous amount of time spent when doing it.
At ORBITVU, we adopted the same approach. The only difference is that our ORBITVU devices do it automatically and several hundred times faster than humans.
With the IQ Mask, you can focus on lighting the product in the right way to get the clarity of details and edges and accurately reproduce the colour and nature of the product. Also, you will be able to display the product against a background of your choice where it will look perfect. What is impossible for other solutions is obvious for ORBITVU.
ORBITVU versus other solutions
The ORBITVU approach is totally different from what you will find in compact photo studios of other manufacturers.
Other solutions approach the subject in a completely opposite way: for them, it is the background which is the most important...The difference between the ORBITVU automatic background removal technology and the background removal solutions advertised by the competitors boils down to the fact that the ORBITVU technology actually removes the background and the competing solutions do not.
In the competing solutions, products are lit with such an intense beam of light that it is blazing and becomes almost invisible. Next, this light is changed into transparency which only gives an impression of no background. Unfortunately, this background is actually still there and the product does not look very good. Why? See for yourself:
Realistically reproduced colours
Distinct edges of the product (even a white product)
Lack of depth and details
Your own artificial intelligence
We are the only company in the world to offer solutions based on intelligent algorithms which identify, analyse and improve the image imperfections.
Even when you get uneven edges, unexpected dirt smudges or foreign objects which are not part of the photographed product, they will be automatically identified and removed to save you from wasting your time to re-shoot the image.
The ORBITVU solutions with the IQ Mask technology are the only ones in the world to allow for correct shooting and removing the background of products classified as difficult and very difficult to photograph, namely white, shiny, transparent or semi-transparent objects, both in static and 360 degree images.
Prior to their decision to purchase ORBITVU, a lot of our Customers tested other solutions. Unfortunately, they only worked in some cases, and mostly when shooting coloured products. This is a serious problem which you may have to face even if today you plan to shoot only coloured products.
Everyone knows how much time is spent to properly set a product and crop it to maintain adequate margins, image size and overall consistency with other photographs of products presented on a page.
With auto-cropping, the software automatically identifies the size of the object, crops the image and scales it to a specific size. As a result, you will get precisely cropped shots of all your products.
The majority of solutions available on the market have been created based on obsolete technologies.
That is why they do not take advantage of the capabilities of your computer processor and as a result run several times slower.
ORBITVU technology uses the full power of your computer processor involving its every core to perform a task. For this reason, instead of only one task, it performs several tasks simultaneously and its work rate is unmatched, even for very high resolution images.
Thus, also thanks to the Multi-Core Technology, you achieve incredible effects in an incredibly short time. Here are some examples:
a 360 presentation + 36 packshots with the background removed
= 2,5 minutes
4 various packshots with the background removed
= 40 seconds
4 various packshots with the background
= 30 seconds
The problem faced by the market is the cooperation of the 360 photo technology with the technology of the equipment on which it is viewed.
Typically, products may be correctly viewed using only one technology while other technologies do not support it.
This is not a problem for ORBITVU. Due to the M-View (Multi View), the method and mode of the display technology automatically adjust to the device, and have no effect on the time needed to open the presentation. The ORBITVU solution uses both the HTML5 and Flash technologies and thus offers the best possible product experience regardless of the device or technology.
Test it for yourself…
Does someone you know have a different equipment from yours? Or do you yourself have devices using different technologies?
The easiest way to test the ORBITVU M-View technology is to scan this code with each device you currently have.
Why the two technologies: HTML5 and Flash?
One might ask why we are developing two technologies of the product presentation when the death of Flash has already been predicted?
We develop two independent technologies because we believe that this is the only way for us to be able to offer the highest quality of experiencing the products under any conditions and on any equipment.
HTML5 works very well on modern mobile devices but presents many compatibility issues with the not-so-old browsers which cannot utilise HTML5 benefits.
When used, Flash provides not only the optimum quality on older browsers, but also allows for publishing the product presentations on sites that do not allow the use of the HTML5 external scripts, such as e-Bay or Facebook.
The system of thousands of special purpose LED’s controlled by advanced electronics.
The result? 35,000 lumens [lm] of light to make it possible to perfectly light your products – just as if you had a professionally equipped photography studio at your disposal. No limits and always perfect product shots with no noise, perfectly sharp and with natural colours.
The high CRI parameter (Colour Rendering Index) >85 with the light spectrum adapted to photo cameras yields a completely true, realistic and uncompromising reproduction of the product colours.
Both you and your Customers will appreciate it; the Customers will not be disappointed with the delivered product and you will appreciate a dramatic reduction in the number of returned products which look different online than in reality.
6 independently controlled panels provide you with full flexibility of operation.
You will be able to work like a professional photographer, for example, using contrast lighting which yields amazing visual effects: depth, the product details and the details of its texture.
If you are not familiar with the principles of light setting, you can use predefined profiles of setting the lights, designed specifically for shooting various types of products. They are equally ideal for those who don’t know how to take pictures as all as for experienced photographers for the maximum acceleration.
The world's first movable lighting system rotating with camera in the range of 300°.
The clear, cylindrical based shape, emphasis camera tilt axis, which can be adjusted within 0-90 degrees angle. This unique feature, makes possible to rotate camera, along with LED lighting, distributed in 6 sections around the object.
The product view control technology using the entire hand and intuitive gestures.
The intuitive hand motion causes the product spin and zoom in and out even when spinning.
Now you can push the product and view its free slow-fall motion according to the vacuum laws of physics. You will be impressed by the quality and depth of your experience and a full control of the image. Test it and watch your own reaction.
The DeepZoom technology allows for free zooming of the product: there are no limitations of quality, no slowing down of the Internet connection or the Web site functionality.
Due to DeepZoom, the product will be viewed smoothly and quickly, in the finest detail.
Both on the desktop and mobile devices. Deep Zoom, when connected with the Multi-Touch technology will leave the Customers really impressed and the product viewed in such a way will stay in their memory for a long time.
Our products are optimized for reproducibility of photographs, which is so important for e-commerce.
All our solutions, both the software and the hardware, are designed from the point of view of achieving the best effect in the shortest time.
Do you want to repeat the same scene? It’s very simple.
The master image will be placed in the LiveView of the product which you want to shoot. With the product in the same location its positioning and cropping becomes ridiculously simple.
Could you expect a better workflow enhancement?
The camera parameters, lighting and recording of the image – everything could be available by pressing one button memorized directly from an image which you deem to be perfect.
Shooting pictures has never been easier.
All changes to the camera settings or lighting are immediately visible in the LiveView display.
Are You interested in automated product photography? Check how the ORBITVU devices work on Your products! We'll get back to You to talk about details.