Orbitvu Blog

Practical articles about product photography, ecommerce operations, visual consistency, and the workflows behind scalable content production.

Alphashot Micro v2 vs. Alphashot Micro Pro v2 - know the difference
Product photographyNovember 30, 20234 min read

Alphashot Micro v2 vs. Alphashot Micro Pro v2 - know the difference

Let’s be honest. We all love comparing stuff. If you’re buying something and have a few options, you just have to compare it, right? Or even better, if there’s a launch of a new product, you obviously have to know what’s the fuss all about and WHY this new version is better. With the launch of Alphashot Micro Pro v2, here’s a little comparison of it to its older version - Alphashot Micro v2, and something about the new product itself.

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Automating customer service: The role of chatbots and AI in enhancing e-commerce support
E-commerceOctober 30, 20238 min read

Automating customer service: The role of chatbots and AI in enhancing e-commerce support

Learn about the role and significance of these technologies in ecommerce. Is it a winning strategy for boosting customer satisfaction and boost sales? As the world goes deeper into the digital age, it's becoming crystal clear that future commerce will be mainly conducted online. E-commerce is swiftly transforming the way businesses operate, offering convenience and countless choices to consumers across the globe. However, as this sector continues to grow and evolve, so does the need for effective and efficient online customer service.

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PackshotCreator is now powered by Orbitvu!
Case StudiesOctober 19, 20234 min read

PackshotCreator is now powered by Orbitvu!

In 2003, PackshotCreator team pioneered the first automated packshot studio. It was a time when the need for images and visuals was nothing like what it has become due to the skyrocketing demand for digital visual content.

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How the spare parts industry can benefit from automated product photography
Product photographySeptember 15, 202311 min read

How the spare parts industry can benefit from automated product photography

Having an organized and well-structured e-shop takes work. But having an organized and well-structured e-shop with spare parts is even more challenging. So many items, different categories, types, producers, and numbers, yet sometimes, they all look the same. Yup, an efficient inventory management process sounds like a joke right now. How to tackle this problem? With the help of good product photography!

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Join us at Photo Studio Operations Forum online!
NewsAugust 7, 20232 min read

Join us at Photo Studio Operations Forum online!

We are excited to announce that Mark Duhaime from the ORBITVU USA team will be presenting “The Future is Now: E-Comm Photo Automation is Key for Growing Productivity in Today’s Photo Studio” at the Photo Studio Operations Forum - an online event, on September 27, 2023 at 12:20pm EDT.

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How to photograph spare parts - the ultimate guide
Product photographyJuly 18, 202313 min read

How to photograph spare parts - the ultimate guide

The e-commerce world is tough. To achieve an experience similar to the store one, business owners have to provide quality photos, detailed descriptions, interactive videos, and other elements that will make the ordinary website viewer stop and focus on the content. It’s a demanding task but unfortunately, that is a reality for all shops selling their products online.

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From browsing to buying: Unraveling the role of content consistency in e-commerce conversion
E-commerceJuly 3, 202310 min read

From browsing to buying: Unraveling the role of content consistency in e-commerce conversion

Let’s face it, people love consistency. It looks good, it’s professional, it gives us a sense of harmony. This is true on every level, even in e-commerce, since, according to the Marq report, brands that are consistently presented experience an average revenue boost of 10-20%. That’s how important consistency is in business. So what is the most efficient way to get that coherent content? I’m glad you’ve asked.

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Orbitvu USA hosts free webinar for Furniture Industry
NewsJune 27, 20232 min read

Orbitvu USA hosts free webinar for Furniture Industry

Orbitvu USA invites furniture manufacturers, retailers and creative teams to join a free webinar on Thursday 29th June 2023, at 11:30am EST / 8:30am PST, to learn more about our newest product photography solution - Furniture Studio, a predefined configuration of E-COMM STUDIO+ .

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How can automated product photography help you with cost optimization?
Product photographyJune 14, 20238 min read

How can automated product photography help you with cost optimization?

Product photography is often one area where e-commerce businesses can spend a lot of money and time. Photoshoots take up way too much time and energy, not to mention the fact that several people involved in this are cut out from other projects for a good few days. That’s the hard truth. But fear not; there is a solution! Automated product photography can help companies save money and streamline the process.

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A guide to Long-Term Customer Loyalty in E-commerce
E-commerceJune 6, 202317 min read

A guide to Long-Term Customer Loyalty in E-commerce

We probably all have heard old-age mantras such as the “Customer is king” or “Customer is always right.” Both might seem outdated and probably not the advice you were hoping for when clicking on this article. Yet, they both carry an important truth that all businesses, big or small, online or offline, need to be customer-centered.

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