Orbitvu Blog

Practical articles about product photography, ecommerce operations, visual consistency, and the workflows behind scalable content production.

Master e-commerce product photography
E-commerceFebruary 16, 202419 min read

Master e-commerce product photography

90% of Etsy’s users confirmed that the quality of product photos was „extremely important” to their purchase decision, prevailing over other factors such as the item’s price or shipping cost. Great e-commerce photography can indeed skyrocket your conversion rates!

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Post-production for product photography. All you need to know.
Product photographyJanuary 18, 202414 min read

Post-production for product photography. All you need to know.

The role of photography in e-commerce is to showcase and sell the product. You only have one chance to make a good first impression and ignite the potential buyer’s interest. Think of an e-commerce landing page as a front store of a traditional retail store. It should look professional, convey the brand’s identity, and inspire trust. Featured images must grasp attention and encourage the customer to click through to the product page where more information is provided. Using captivating, mesmerizing visuals on the front of your e-commerce is crucial to creating the desire that could later motivate the purchase.

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Alphashot Micro v2 vs. Alphashot Micro Pro v2 - know the difference
Product photographyNovember 30, 20234 min read

Alphashot Micro v2 vs. Alphashot Micro Pro v2 - know the difference

Let’s be honest. We all love comparing stuff. If you’re buying something and have a few options, you just have to compare it, right? Or even better, if there’s a launch of a new product, you obviously have to know what’s the fuss all about and WHY this new version is better. With the launch of Alphashot Micro Pro v2, here’s a little comparison of it to its older version - Alphashot Micro v2, and something about the new product itself.

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Automating customer service: The role of chatbots and AI in enhancing e-commerce support
E-commerceOctober 30, 20238 min read

Automating customer service: The role of chatbots and AI in enhancing e-commerce support

Learn about the role and significance of these technologies in ecommerce. Is it a winning strategy for boosting customer satisfaction and boost sales? As the world goes deeper into the digital age, it's becoming crystal clear that future commerce will be mainly conducted online. E-commerce is swiftly transforming the way businesses operate, offering convenience and countless choices to consumers across the globe. However, as this sector continues to grow and evolve, so does the need for effective and efficient online customer service.

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PackshotCreator is now powered by Orbitvu!
Case StudiesOctober 19, 20234 min read

PackshotCreator is now powered by Orbitvu!

In 2003, PackshotCreator team pioneered the first automated packshot studio. It was a time when the need for images and visuals was nothing like what it has become due to the skyrocketing demand for digital visual content.

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How the spare parts industry can benefit from automated product photography
Product photographySeptember 15, 202311 min read

How the spare parts industry can benefit from automated product photography

Having an organized and well-structured e-shop takes work. But having an organized and well-structured e-shop with spare parts is even more challenging. So many items, different categories, types, producers, and numbers, yet sometimes, they all look the same. Yup, an efficient inventory management process sounds like a joke right now. How to tackle this problem? With the help of good product photography!

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Join us at Photo Studio Operations Forum online!
NewsAugust 7, 20232 min read

Join us at Photo Studio Operations Forum online!

We are excited to announce that Mark Duhaime from the ORBITVU USA team will be presenting “The Future is Now: E-Comm Photo Automation is Key for Growing Productivity in Today’s Photo Studio” at the Photo Studio Operations Forum - an online event, on September 27, 2023 at 12:20pm EDT.

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