Orbitvu

Orbitvu Blog

Practical articles about product photography, ecommerce operations, visual consistency, and the workflows behind scalable content production.

How automation can improve your e-commerce conversion rates
E-commerceMay 28, 202410 min read

How automation can improve your e-commerce conversion rates

The rapid expansion of the e-commerce sector is closely intertwined with advancements in automation. Current data reveals that 49% of companies have already integrated marketing automation, with 55% of B2B firms embracing automated technologies. But what is driving this evolution? Simply put, marketing automation tools can help you achieve more in less time, optimizing your marketing efforts. Thanks to tailored automated solutions, e-commerce owners can optimize their processes and budgets, improve the quality and responsiveness of customer service, and scale their businesses without the need for additional staffing.

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How to make a 360 product video
Product photographyMay 16, 202412 min read

How to make a 360 product video

Are you looking to create an immersive product viewing experience for customers? Learn how to make a 360 degree product video that offers maximum value!

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Large product photography tips
Product photographyMay 16, 202412 min read

Large product photography tips

Learn how producing quality large product images drives conversions and sales. Visit Orbitvu to learn more about our product photography solutions today!

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Orbitvu Station 24.1.0 - step up your shadow game
NewsMay 13, 20243 min read

Orbitvu Station 24.1.0 - step up your shadow game

Boost your photography workflow with your improved shadow game and publish your files locally in a new format. Yup, the latest version of Orbitvu software is out and available for download, and you’re here to learn more about it!

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Revolutionizing textile product photography with Orbitvu: A case study with Bármitartó
Case StudiesApril 28, 20244 min read

Revolutionizing textile product photography with Orbitvu: A case study with Bármitartó

As e-commerce continues to evolve, the demand for high-quality product photography has escalated, particularly in industries where visual details are crucial for consumer decisions. For companies dealing with textile products, where texture and color accuracy are super important, achieving studio-quality product photography can be tough. Textile and yarn retailers, in particular, face unique challenges due to the tactile nature of their products.

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Mastering the art of preparation for product photography session
Product photographyApril 8, 202414 min read

Mastering the art of preparation for product photography session

Preparing products is a crucial step in the journey of showcasing your items in the best possible light. It’s not just about capturing an image; it’s about presenting your product in a way that captures its essence, highlights its features, and attracts potential customers. The preparation phase sets the tone for the final image, influencing buyer perceptions and decisions.

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Qoo10 JAPAN Live Studio powered by Orbitvu!
Case StudiesMarch 27, 20244 min read

Qoo10 JAPAN Live Studio powered by Orbitvu!

On February 28th, 2023, we participated in the prestigious Qoo10 JAPAN - Live Studio event opening in Shibuya, Tokyo. This extraordinary gathering marked the launch of eBay Japan’s pilot project, and Orbitvu played a key role by delivering innovative solutions for the Live Shopping Studio. What is this event, and how did Orbitvu contribute to the success of it? Let’s see!

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Achieve flawless 360° product photography with Orbitvu Turntable G2
Product photographyMarch 13, 20245 min read

Achieve flawless 360° product photography with Orbitvu Turntable G2

In the dynamic world of e-commerce, captivating product imagery can make all the difference. For photographers seeking to elevate their product showcases, Orbitvu’s 360° turntables offer an unparalleled solution. This article delves into the benefits and process of creating stunning 360° spins using Orbitvu Turntables, tailored for those aiming to enrich their e-commerce websites with high-precision shots and immersive product experiences.

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Master e-commerce product photography
E-commerceFebruary 16, 202419 min read

Master e-commerce product photography

90% of Etsy’s users confirmed that the quality of product photos was „extremely important” to their purchase decision, prevailing over other factors such as the item’s price or shipping cost. Great e-commerce photography can indeed skyrocket your conversion rates!

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Post-production for product photography. All you need to know.
Product photographyJanuary 18, 202414 min read

Post-production for product photography. All you need to know.

The role of photography in e-commerce is to showcase and sell the product. You only have one chance to make a good first impression and ignite the potential buyer’s interest. Think of an e-commerce landing page as a front store of a traditional retail store. It should look professional, convey the brand’s identity, and inspire trust. Featured images must grasp attention and encourage the customer to click through to the product page where more information is provided. Using captivating, mesmerizing visuals on the front of your e-commerce is crucial to creating the desire that could later motivate the purchase.

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