E-commerceJuly 26, 202411 min read
The Power of Video Marketing in E-commerce: Boosting Sales with Compelling Visual Content
Learn about the impact of video marketing on e-commerce, the types of video content, its creation process, and its benefits.
Orbitvu Blog
Practical articles about product photography, ecommerce operations, visual consistency, and the workflows behind scalable content production.
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E-commerceJuly 9, 202412 min read
How to Add 360 Product Photography to Your Shopify Website
Learn how to add 360 product photography to your Shopify website. Discover how to capture and integrate interactive product views for increased sales.
Case StudiesJune 19, 20246 min read
Boosting Content Consistency in Furniture Photography: A Dovetail Furniture Case Study
In the dynamic world of e-commerce, the visual presentation of products can make or break a brand’s online presence. For companies like Dovetail Furniture, which offers a meticulously curated collection of furniture, tailored for retailers and interior designers, capturing the essence of their products through photography is crucial. This is where automated solutions from Orbitvu have revolutionized their approach, enhancing efficiency and consistency in their imaging process.
Product photographyMay 29, 202413 min read
The photographer's guide to perfect lighting: tips, tricks, and techniques
In the ever-evolving world of photography, lighting stands as both a challenge and a key to creative excellence. Whether it's capturing the intricate details in product photography or portraying the depth of human expressions in portrait photography, the right lighting can transform a good shot into a great one.
E-commerceMay 28, 202410 min read
How automation can improve your e-commerce conversion rates
The rapid expansion of the e-commerce sector is closely intertwined with advancements in automation. Current data reveals that 49% of companies have already integrated marketing automation, with 55% of B2B firms embracing automated technologies. But what is driving this evolution? Simply put, marketing automation tools can help you achieve more in less time, optimizing your marketing efforts. Thanks to tailored automated solutions, e-commerce owners can optimize their processes and budgets, improve the quality and responsiveness of customer service, and scale their businesses without the need for additional staffing.
Product photographyMay 16, 202412 min read
How to make a 360 product video
Are you looking to create an immersive product viewing experience for customers? Learn how to make a 360 degree product video that offers maximum value!
Product photographyMay 16, 202412 min read
Large product photography tips
Learn how producing quality large product images drives conversions and sales. Visit Orbitvu to learn more about our product photography solutions today!
NewsMay 13, 20243 min read
Orbitvu Station 24.1.0 - step up your shadow game
Boost your photography workflow with your improved shadow game and publish your files locally in a new format. Yup, the latest version of Orbitvu software is out and available for download, and you’re here to learn more about it!
E-commerceMay 7, 202412 min read
E-commerce product descriptions. The art of writing compelling copy that drives sales
The e-commerce sector has been exponentially growing in the past few years, with global sales projected to hit $8 trillion by 2026. It's optimistic news for online retailers, yet it also means increased competition. Distinctive and memorable visuals and compelling copywriting are great tools to set your brand apart!
Case StudiesApril 28, 20244 min read
Revolutionizing textile product photography with Orbitvu: A case study with Bármitartó
As e-commerce continues to evolve, the demand for high-quality product photography has escalated, particularly in industries where visual details are crucial for consumer decisions. For companies dealing with textile products, where texture and color accuracy are super important, achieving studio-quality product photography can be tough. Textile and yarn retailers, in particular, face unique challenges due to the tactile nature of their products.
Product photographyApril 24, 202412 min read
How to set up product photography lighting
The right lighting can boost ecommerce product sales. Set up your product photography lighting with these helpful tips and start selling now.
Product photographyApril 8, 202414 min read
Mastering the art of preparation for product photography session
Preparing products is a crucial step in the journey of showcasing your items in the best possible light. It’s not just about capturing an image; it’s about presenting your product in a way that captures its essence, highlights its features, and attracts potential customers. The preparation phase sets the tone for the final image, influencing buyer perceptions and decisions.
Case StudiesMarch 27, 20244 min read
Qoo10 JAPAN Live Studio powered by Orbitvu!
On February 28th, 2023, we participated in the prestigious Qoo10 JAPAN - Live Studio event opening in Shibuya, Tokyo. This extraordinary gathering marked the launch of eBay Japan’s pilot project, and Orbitvu played a key role by delivering innovative solutions for the Live Shopping Studio. What is this event, and how did Orbitvu contribute to the success of it? Let’s see!
Product photographyMarch 18, 202410 min read
How to master black background product photography
In product photography, the choice of background plays a crucial role in highlighting the subject. Black background photography represents a sophisticated choice in drawing the viewer's focus directly on the product. A black or dark grey backdrop offers a striking contrast and depth, unlike lighter backgrounds.
Product photographyMarch 13, 20245 min read
Achieve flawless 360° product photography with Orbitvu Turntable G2
In the dynamic world of e-commerce, captivating product imagery can make all the difference. For photographers seeking to elevate their product showcases, Orbitvu’s 360° turntables offer an unparalleled solution. This article delves into the benefits and process of creating stunning 360° spins using Orbitvu Turntables, tailored for those aiming to enrich their e-commerce websites with high-precision shots and immersive product experiences.