Transforming jewelry photography with Orbitvu: the case of Gad & Co.

The challenge: manual, time-consuming photography

Before adopting Orbitvu, Gad & Co. used basic tools like smartphones to capture their products. The images were primarily either for internal use or to send to retail clients. However, as their online business grew, they struggled more and more during the process. Suddenly, the usual way wasn’t enough. 

Gad & Co. needed a solution to streamline their photography process, improve consistency, and scale their results. The solution? Orbitvu’s Alphashot Micro is a specialized automated photography studio designed to handle the most intricate details of high-end products, such as jewelry and small accessories up to 18cm in length.

The Orbitvu advantage: quality, efficiency, and consistency in one solution

Since introducing Orbitvu into their workflow, Gad & Co. has experienced a dramatic increase in the quantity and quality of their images. What once took hours per product is now completed in minutes. The Alphashot Micro, combined with intuitive software, allows the team to take up to 100 photos daily, including videos.

For jewelry, the need for precision is non-negotiable. Jewelry pieces, such as rings, bracelets, and necklaces, often feature intricate details and delicate materials that demand high levels of photographic skill. The Alphashot Micro allows Gad & Co. to achieve stunningly detailed images of their products, ensuring every stone, curve, and reflection is captured in its full glory, without the need of prior photography experience. Automated lighting, positioning, and background removal minimize human error and guarantee consistent results.

Moreover, Orbitvu’s automated solutions have also enhanced the company’s workflow. Instead of manually adjusting each shot, the software allows Gad & Co. to create stunning product images with minimal effort. Even on high-demand days, such as when there’s a backlog of items, the system can keep up with the pace without compromising on quality or consistency.

Why automated product photography works for Gad & Co.

Streamlined workflow

Prior to Orbitvu, taking a single image could take up to 30 minutes. Now, with the system’s automation, the time spent per product is drastically reduced. As a result, Gad & Co can maintain a consistent image output while focusing on other aspects of their business.

“We work very efficiently. We can do many items a day, and the quality does not suffer, no matter how tired the technician might be because the machine does most of the work.” - Benzi Gad, Marketing Manager

Unchanging quality across platforms

The key to successful e-commerce photography is consistency. Orbitvu ensures that every shot is perfectly aligned, with flawless lighting and background, maintaining a high standard across all their platforms – be it their website, social media, or e-commerce marketplaces. This uniformity helps build a professional brand image that resonates with consumers.

Efficient content creation

With the Orbitvu system, Gad & Co. can now produce hundreds of images a day. This level of output is essential for a jewelry business that’s consistently introducing new collections and variations. The ability to photograph quickly and efficiently means they can keep their online store up-to-date with fresh product content without delays.

“We can do up to 100 photos a day, sometimes even more, including videos, keep quality consistent, and streamline our efficiency.” - Benzi Gad, Marketing Manager 

ROI and long-term value

Gad & Co.’s investment in Orbitvu has paid off. With the Alphashot Micro, they’ve been able to scale their photography operations while keeping costs manageable. The system’s longevity and reliable performance have made it a cornerstone of their e-commerce strategy. The ROI has been “nothing short of tremendous,” as stated by Benzi Gad, the Marketing Manager at Gad & Co. The machine continues to deliver high-quality images, helping the company stay competitive in the rapidly evolving jewelry market.

Easy-to-use software

One of the standout features of Orbitvu solutions is the accompanying software. Unlike other complex systems that require advanced photo editing skills, Orbitvu’s software is user-friendly and intuitive, even for those without specialized training in photography or design. This makes it an ideal solution for businesses of all sizes, from startups to large enterprises. 

What’s the future of jewelry photography?

For companies like Gad & Co., the ability to produce high-quality, consistent imagery has been a game changer. Orbitvu’s automated product photography solutions have helped streamline their operations, significantly improving efficiency while maintaining top-notch quality. With the demand for compelling product imagery showing no signs of slowing down, investing in cutting-edge photography technology is essential for staying competitive in e-commerce.

If you’re looking to take your product photography to the next level, whether for jewelry, fashion, or any other product category, Orbitvu offers the perfect solution. Contact Orbitvu today and discover how our automated photography systems can transform your business.