How Wareco International transformed its workflow with Orbitvu

The challenge: scaling up product photography

Wareco International operates in Sweden, Norway, Denmark, and Finland, serving approximately 3,000 dealers across Scandinavia. With an extensive catalog of tools and a diverse group of clients, delivering top-notch product images was critical to their operations. 

However, their traditional approach to photography—manually shooting and editing each product—was time-consuming and inefficient. Creating a single image took about 20 minutes, which made it difficult for them to scale visual content production to meet growing demands.

Achieving these goals required a more advanced, automated solution.

The solution: Orbitvu’s automated product photography

Enter Orbitvu, a pioneer in automated product photography solutions. Combining state-of-the-art hardware and intuitive software, Orbitvu enables businesses like Wareco to streamline their workflows while enhancing the quality of their visual content. With Orbitvu, Wareco transitioned from a demanding manual process to an efficient, automated one.

The results speak for themselves:

• Time savings: What once took 20 minutes now takes just 3 to 5 minutes per product image.
• Background removal: Orbitvu’s solutions produce high-quality, background-free images ready for immediate use.
• Enhanced offer: Wareco can now create 360-degree images with interactive hot spots, adding value for customers through training videos and user guides.

Why automated product photography matters

For businesses in industries like hand tools, where the quality and detail of product images are super important, automated product photography offers numerous advantages:

Efficiency & scalability 

Automated setups drastically reduce the time spent on each photo, enabling teams to handle larger volumes without compromising quality. With faster workflows and higher output, businesses can adapt to growing demands and expand their visual content efficiently.

Consistency

The cutting-edge technology of Orbitvu ensures uniform lighting, angles, and editing across images, creating a cohesive look for product catalogs and marketing materials. The predefined templates allow you to speed up your work and ensure consistency during every photo shoot.

Versatility

Features such as 360-degree imagery and hot spots provide interactive experiences that engage users and improve customer understanding of products, building trust and loyalty. This is especially useful in the hand tool business, where details make a huge difference.

Cost-effectiveness

Automated solutions lower long-term operational costs by eliminating the need for extensive post-production work. For example, the background removal is done automatically, on the go, as the photo is taken.

Real-world impact: Wareco’s success story

Thanks to Orbitvu, Wareco now delivers superior images across multiple channels, including websites, apps, and printed materials. Their marketing team utilizes these visuals for branding, flyers, and on-demand printing, further solidifying their reputation as a reliable, innovative supplier.

Including 360-degree images with hot spots has been a game-changer for Wareco’s clients. These interactive features allow customers to explore products from all angles, providing detailed insights into design, functionality, and usage. This added value supports sales and enhances user education and satisfaction.

Moreover, the streamlined workflow means Wareco can quickly adapt to seasonal promotions or new product launches. High-quality visuals are ready in record time, ensuring the company remains agile and responsive to market needs.

“Our customers need good quality product pictures.” Susanne notes. “We can deliver that with Orbitvu.”

Wareco’s case highlights the transformative power of Orbitvu’s technology. By embracing automation, they not only streamlined their operations but also elevated their customer experience. The ability to deliver exceptional visuals consistently and efficiently has set Wareco apart in a competitive industry.

A smarter way forward

Automated product photography is no longer a luxury; it’s a necessity for businesses looking to stay competitive in a visually driven market. Orbitvu’s solutions empower companies like Wareco to create stunning, high-quality images efficiently and effectively.

If your business faces similar challenges in scaling product photography, consider using automated photography solutions. With Orbitvu, you can transform your workflow, save time, and deliver exceptional visual content that captivates your audience and drives results.

By investing in automated photography, you’re not just improving your operations but positioning your brand for long-term success in an ever-evolving marketplace. Contact us today and take your visual content to the next level.