7 video marketing trends to look out for in 2024: e-commerce edition

Sound off

Sound off

It’s no surprise that more and more people are watching the videos without the sound. In fact, it’s about 92% of them. The visual content is now so popular that we’re watching it everywhere - on the bus while waiting for an appointment or standing in the bus station.
So include accurate captions to your videos to make them understandable for people who are watching it with the sound off, and make the voiceover for people who are watching it with the sound on. That’s the way to keep everyone happy and keep up with the trends!

Search Engine Optimization (SEO) for video

SEO gains a new position in video marketing. With the evolution of search engine algorithms, optimizing video content for search has never been more important. But not only that. It also means creating engaging content relevant to a given platform. Search engines take into consideration things like bounce rates when ranking websites, they also consider watch time or engagement metrics when ranking videos.

So start including the right keywords, descriptions, and tags to improve visibility and increase brand awareness and your campaigns by giving value to your target audience upfront.

Short-format

Short videos are here to stay. Starting as a novelty, they are now a part of the video marketing strategy of every successful business. Short product videos are perfect for capturing attention quickly and can be powerful tools for storytelling in snippets. In this way, you don’t lose potential customers in the fuss of too much information. Instead, you create engaging marketing videos, packed with necessary information to attract customers, make personal connections, and help them make more informed purchasing decisions.

Of course, this doesn’t mean long-form content is a no-go. It’s still extremely important for brands to post longer videos.

Repurpose videos into short, shareable formats

Talking about long and short videos, let’s talk about thrifting the video content. In 2024, there’s no way you don’t have a content marketing strategy that doesn't involve converting and sharing content across social networks.
When it comes to repurposing videos, there's practically no limit. So take advantage of the videos you already have and turn them viral! And just like that, video production becomes less resourceful, and you can boost sales, improve brand awareness, and attract the audience to your store.

Vertical is here to stay

As we spend more time on our smartphones, it’s only natural that we turn to the vertical video format (because who likes turning their phones anyway?). This format can range from brand videos to explainer videos about a product or a service. So, when creating a video strategy, keep mobile users in mind and start prioritizing the 9:16 format now.

Example on Orbitvu Instagram: https://www.instagram.com/orbitvu/reel/CxXnnQlNVvp/

Live streaming

Live video streams, where influencers or brand representatives showcase products in real-time, are becoming a go-to method among e-commerce marketers for engaging with audiences and instantly boosting sales. 

Why? Live streaming is a great way to make online buyers more comfortable in examining products in real-world settings rather than using static images. It provides brand owners with an opportunity to demonstrate how to help potential customers overcome their greatest pain points. As a result, they can enhance your product experience and create an authentic relationship between you and your customers by providing an interactive video experience.

Augmented Reality (AR) & Virtual Reality (VR)

Creating videos is not just about marketing teams creating high-quality content of a product or a service. It’s also about telling compelling stories that sell. These technologies can help you achieve that since they go beyond the traditional form of video that we all know so well. While AR and VR may use video elements, they are technologies that offer much more than just video playback.

Let’s discuss these two a bit more. Augmented Reality (AR) involves combining virtual elements with the real world so users see the surroundings enhanced with digital graphics or sounds. For example, think of an app that transports the sneaker into your room, which allows you to see how it would look on your foot. Virtual Reality (VR), on the other hand, creates an entirely virtual world that you can immerse yourself in. Thanks to special VR glasses, you are transported into a virtual reality environment. 

As a result, both AR and VR can successfully imitate a brick-and-mortar shopping experience for customers without all the fuss of going to the store and seeing the products.

Check out the video we did for Furniture Studio - our bespoke solution dedicated to the furniture industry.

360-degree videos

This trend is about offering a panoramic view of a product. In short, 360-degree videos create immersive experiences, allowing viewers to control what they see. The format is particularly effective for product demos, virtual tours, and enhancing online events.

Shoppable videos

Live shopping with shoppable videos has been a big deal in countries like China for a long time now. However, international social media platforms such as TikTok Shop and YouTube provide their users with a space to create shoppable video content in no time.

Fun fact: Orbitvu recently participated in Qoo10 JAPAN Live Shopping, where our devices (Fashion Studio, Alphastudio XXL, Alphashot XL) were used for live-streaming with influencers and creating immersive 360-degree visual content during streaming.

Read more about live shopping from Qoo10 JAPAN Live Studio powered by Orbitvu!.

What’s the future of video marketing?

The future of video marketing will be characterized by technologies that offer richer, more personalized, and interactive experiences. As video content becomes more integrated into the fabric of digital communication, its potential to influence consumer behavior, build brand loyalty, and drive sales will only grow.

All in all

With Orbitvu, creating video content is smoother than ever before. You can produce engaging videos that will showcase your products from all angles, display details, and show the details in multiple scenarios. As videos allow for a dynamic presentation of products, they can show functionality, detail, and usability more effectively than images or a description. This can lead to increased consumer engagement and higher conversion rates.

So, effortlessly create diverse content that you can use whenever, like instructional videos, product videos, and more.