Orbitvu introduces a new era of product photography with AI: what’s new in our latest solution?

AI technology in product photography is reshaping the industry with speed, creativity, and new capabilities. With so much to offer, why not use AI technology to capture the items and streamline the workflow on every level? And that’s exactly what we did.

Learn about ALPHASHOT PRO G2, our latest automated product photography solution, and see why it’s so revolutionary in terms of AI.

The use of AI in product photography

So far, AI technology is mainly used in the post-production process. AI tools can now handle retouching, background removal, and color correction in seconds. However, the user still has to take a photo; sometimes, it’s not so simple. Plus, the quality of these AI-driven post-production effects depends heavily on the quality of the input image. Poorly lit photos lacking texture often fail to showcase products effectively online, impacting sales.

Focused on capture, not just correction

ALPHASHOT PRO G2 is the first AI-powered photo available on the market that benefits from machine learning technology for the capturing process. We wanted to take advantage of AI’s potential so that even beginners would have a shot at taking professionally looking, versatile content.

By optimizing image capture through AI, the ALPHASHOT PRO G2 allows brands to create high-quality images from the start, reducing reliance on extensive editing and ensuring that online product images are accurate and appealing.

In essence, thanks to combining machine learning technology with hardware capabilities, you get the best of both worlds. ALPHASHOT PRO G2 is shifting the focus of AI in product photography from post-production to real-time capture. This unprecedented approach will free you from various time-consuming tasks and let you achieve quality like never before.

4 powerful features of ALPHASHOT PRO G2

AI Photo Assistant makes photography easy for everyone

How? After putting the product into the device, AI Photo Assistant instantly recognizes the item and suggests a few lighting options for a given product. For example, a ceramic mug would trigger soft lighting to highlight texture. The settings are based on hundreds of product images shot in the device by professional photographers and grouped by product type. As a machine learning model, AI Photo Assistant is constantly updated for new product categories. Since it’s cloud-based, the updates are immediately available for the users.

AI Photo Assistant speeds up the capturing process so that photography rookies can easily achieve stunning results. At the same time, professionals have control and flexibility to maximize the creative potential of the photoshoot.

Cutting-edge lighting system for showing off the uniqueness of the product

The studio is equipped with 74 lights all around the product that can be independently controlled via an adaptable widget. This allows for unmatched flexibility in showcasing a product’s unique features, like textures or reflective surfaces.

The panel lighting is incredibly flexible, allowing for light modeling, size and power adjustments, and creating directional light. You can position lights digitally in a fraction of a second. Thanks to such precision and flexibility, you can achieve photo-studio quality of product imaging enclosed in a small, compact studio space.

Innovative studio design to make creative workflow even simpler

The smart design of ALPHASHOT PRO G2 facilitates content production due to easy access to the motorized turntable, extended background, and lights located all around the product. This makes this compact studio a groundbreaking solution in product photography.

So, if you ask yourself - can I use AI for product photography? Yes! And not just for the editing part. With ALPHASHOT PRO G2, your AI Photo Assistant helps you from the capturing step all the way to the post-production.

ALPHASHOT PRO G2 - a next-generation AI-powered photo studio featuring a revolutionary lighting system

Hardware-based image post-production to save you money

Instead of AI-based post-production, we bet on the hardware-based process.

It benefits from multi-image capture and creates true-to-reality photos and videos. And unlike AI post-production, it’s fast, pixel-precise, controllable, and costs no more than what you spend on the device. Here, Orbitvu Station software uses the device to remove the photo background and produce shadows. The whole processing process takes place at your local workstation.

Effortless workflow is at your fingertips

As you can see, we are taking AI technology a step further. And we’re not going to stop there.

Book a demo with our experts, and let us show you how an AI-powered studio can help you create world-class content in seconds! You can also start by downloading the product brochure to learn more about this next-generation device.