How CLX Europe an eClerx Company transformed their workflow with Orbitvu

CLX Europe an eClerx Company, a global marketing agency known for working with some of the world’s most prestigious brands, faced this challenge head-on by integrating Orbitvu’s automated product photography solutions into their workflow. Orbitvu’s advanced systems have allowed CLX to meet the high expectations of their clients while significantly improving efficiency, quality, and speed in their visual content production.

In this case study, we will explore the transformative impact of Orbitvu's technology on CLX Europe an eClerx Company’s operations and discuss how automated product photography is changing the game for industries like jewelry, apparel, and beyond.

CLX Europe an eClerx Company: delivering premium visual content at scale 

CLX Europe an eClerx Company operates globally with offices in key markets, providing full-service marketing solutions to luxury brands. From traditional print services and retail marketing to cutting-edge cross-media digital campaigns, CLX Europe an eClerx Company has built a reputation for delivering premium services with an uncompromising commitment to quality. However, as the digital age pushes for faster content production—especially in the e-commerce space—CLX Europe an eClerx Company, needed to streamline their visual content creation process without sacrificing the exceptional standard their clients expect.

Luxury brands, particularly those in the fashion and jewelry industries, require high-end product photography to convey the quality, craftsmanship, and desirability of their products. Each product must be captured with perfect lighting, consistent angles, and sharpness, ensuring that the brand’s identity is shown across every piece of content. 

As Sara, photographer and video maker at CLX  an eClerx Company says, “For my job, it's essential to shoot with the perfect tools, have total control of the lights, and have the possibility to recreate it for every product.” Before partnering with Orbitvu, this required a manual approach that was both time-consuming and difficult to scale.

Automation product photography: a solution for modern brands

In traditional product photography, every shoot involves meticulous setup: adjusting lighting, positioning the product, and ensuring consistency across all angles. This process can be incredibly time-consuming, especially when dealing with large volumes of products. 

By automating processes that traditionally required manual labor—such as lighting adjustments, background control, and camera positioning—automated systems help photographers achieve consistent, high-quality results at a fraction of the time and cost.

Orbitvu’s solutions, such as the Alphashot Micro, Alphashot XL, and Alphastudio XXL, are tailored to handle a wide range of products—from delicate pieces of jewelry to larger, more complex items like clothing and fashion accessories. These systems come equipped with advanced software that automates critical aspects of the photography process, such as precise lighting control, consistent camera angles, and real-time editing capabilities.

At CLX Europe an eClerx Company, these tools have transformed how the agency approaches product photography. As Sara, a photographer and videographer at CLX Europe an eClerx Company, shares, “Once the workflow is set, I can improve my results and get a quality shot regardless of the perspective.” With Orbitvu’s automated systems, the team can seamlessly capture a small, reflective item like a necklace and a larger item like a coat, without the need for time-consuming adjustments between shoots.

Overcoming the challenges of shooting various products

CLX Europe an eClerx Company has clients in the luxury and fashion industries, as well as industrial, automotive, publishers, and retailers. This means they have to be flexible enough to capture a wide range of products without spending too much time on them while consistently delivering engaging content of world-class quality. 

For jewelry photography

Photographing jewelry presents a unique set of challenges. Jewelry is often small and features highly reflective surfaces, which require precise lighting to avoid unwanted glare and shadows. In traditional photography setups, photographers spend a significant amount of time adjusting lights, reflections, and camera angles to capture the sparkle and intricate details of each piece.

However, automated solutions like Orbitvu’s Alphashot Micro are designed specifically to handle these complexities. Alphashot Micro provides controlled lighting conditions, allowing photographers to capture every subtle detail and brilliance of a piece of jewelry without any reflections or unwanted shadows. This precision is crucial for luxury brands, whose customers expect to see the finest details of each product when shopping online or browsing catalogs.

In addition, Orbitvu’s technology allows for 360-degree product photography, which means that customers can view jewelry from every angle, enhancing their online shopping experience. With just a few clicks, photographers at CLX Europe an eClerx Company can create interactive, high-quality images that allow potential buyers to explore every detail of a product, boosting engagement and conversion rates for their clients.

For fashion, retailer & automotive

While jewelry photography demands precision on a small scale, fashion photography introduces a different set of challenges, such as capturing the texture, fit, and flow of garments. The use of models, mannequins, and various fabric types requires adaptable lighting setups and meticulous attention to detail.

Orbitvu’s Alphashot XL and Alphastudio XXL are ideal for photographing clothing, both on models and mannequins. These systems provide consistent lighting and allow for quick transitions between different poses and products. The software’s pre-programmed workflows ensure that every shot is perfectly aligned and backgrounds are automatically removed, allowing for seamless integration into e-commerce platforms or advertising materials.

One of the key advantages of Orbitvu’s solutions is their repeatability. Once a workflow is set up for a particular type of product or lighting configuration, it can be saved and reused as a template, ensuring that each new photoshoot maintains the same level of consistency and quality. This feature is especially valuable for fashion brands that release seasonal collections or frequently update their online catalogs. 

As Sara from CLX Europe an eClerx Company explains, “Orbitvu takes away the stress of managing lights and backgrounds, so I can concentrate more on the details of my work.”

Future-proofing product photography with Orbitvu

As industries continue to evolve, the need for automated product photography will only grow. E-commerce is booming, and customers are becoming more demanding when it comes to visual content. They expect high-quality, detailed images that allow them to make informed purchasing decisions online. Automated photography solutions like those offered by Orbitvu are helping companies meet these demands while improving internal efficiency and reducing costs.

For CLX Europe an eClerx Company, the partnership with Orbitvu has been transformative. The agency can now produce stunning visuals at scale, delivering faster, more efficient, and higher-quality results for their luxury clients. As technology continues to advance, companies that embrace automation in their visual content creation will be well-positioned to stay ahead of the curve and meet the ever-growing demands of the digital marketplace.

Orbitvu and the future of product photography

The success story of CLX Europe an eClerx Company demonstrates the significant benefits that automated photography systems like Orbitvu can bring to the table. From the precision needed in jewelry photography to the versatility required for fashion shoots, Orbitvu’s solutions have helped CLX Europe an eClerx Company streamline their workflow, improve the quality of their output, and deliver better results for their clients.

As the demand for high-quality visual content continues to rise, particularly in industries like fashion and jewelry, automated solutions are becoming essential tools for photographers and marketing agencies alike. With Orbitvu’s cutting-edge technology, businesses can produce flawless product images that not only meet but exceed the expectations of today’s discerning customers.

Explore how Orbitvu can revolutionize your product photography. Contact us directly to see how our automated solutions can enhance your online presence and boost your sales.