Boosting Content Consistency in Furniture Photography: A Dovetail Furniture Case Study

Dovetail Furniture - a commitment to quality and craftsmanship

Dovetail Furniture, based in Los Angeles, is a leading wholesale supplier known for its distinctive furniture collections favored by designers and retailers nationwide. Capturing the true beauty and detail of these products in photographs proved to be a persistent challenge, according to Dovetail Furniture's in-house photographer, Ashley Gemao.

The challenges of traditional product photography

Before integrating Orbitvu’s solutions, Dovetail Furniture faced several obstacles in their photography process. Consistency in colors, lighting, and angles was hard to maintain, often requiring a significant amount of physical labor and time. Setting up each shot to meet both company standards and customer expectations was a meticulous and labor-intensive process.

“The biggest challenge was keeping consistency in our product images,” explains Ashley. “In a traditional photo studio, you have to do everything manually, which can be very time-consuming if you don’t have a dedicated team to assist you. Keeping consistency in colors, lighting, and angles is harder than it looks.”

Not to mention that each adjustment can consume a significant amount of time, and achieving uniformity across different shoots is a complex task. The physical demands, especially with heavy furniture, add another layer of difficulty.

Orbitvu’s way of streamlining the photography process

Orbitvu’s automated photography solutions, specifically the Orbitvu Furniture Studio, transformed Dovetail Furniture’s workflow. One of the standout features for Ashley was the automated turntable. It allowed her to maneuver large, heavy furniture items effortlessly, significantly reducing the physical strain and time spent on each shoot.

“The turntable's intuitive design allows me to operate it effortlessly, even by myself,” Ashley notes. “This translates to complete control over product positioning at my fingertips, streamlining the photography process.”

Moreover, the consistency in lighting and angles provided by Orbitvu’s system ensured that each photograph met the high standards required by Dovetail Furniture. The integrated post-production tools, such as AI background removal and cropping, further streamlined the process, enabling quick and precise image adjustments.

“The consistency of lighting, colors, and angles when using the studio is really outstanding because it really saves so much time,” Ashley explains. “You don’t have to take multiple photos; you’re literally just done with one shot.”

Enhancing visual content quality and workflow efficiency

Since adopting Orbitvu’s solutions, Dovetail Furniture has seen a marked improvement in the quality and efficiency of their visual content. The system’s comprehensive lighting setup enhances the product photos, making them more appealing and true to life. This improvement has benefited their product photography and allowed them to experiment with lifestyle shots, expanding their content variety.

“Orbitvu has truly opened up new opportunities for us,” says Ashley. “The images are consistently great, and the process is much faster. We’ve even started experimenting with lifestyle shots for our website.”

The ability to maintain a consistent look across all product images has significantly boosted the brand’s visual identity. Consistency in product presentation helps build customer trust, ensuring they receive exactly what they see online. This is particularly important for high-end products like handcrafted furniture, where details and finishes are crucial.

The power of automation for furniture photography

Automated product photography offers numerous benefits, especially for companies dealing with a high volume of products. Orbitvu’s solutions, with features like AI masking, significantly reduce the time and effort required in post-production. This efficiency is crucial for e-commerce photographers working in fast-paced environments where quick turnaround times are essential.

“Orbitvu is an amazing platform that creates outstanding images in a shorter amount of time than a traditional photo studio,” says Ashley. “The AI masking feature does a great job, even with black and white products, which are the hardest to mask. Sometimes, I don’t even touch the product; it’s just great as is.”

The AI background removal feature of Orbitvu allows photographers to automatically remove backgrounds from images, a task that traditionally required meticulous manual effort. This capability is especially beneficial for products with complex shapes or fine details. By automating such processes, Orbitvu lets photographers focus more on creative aspects rather than tedious editing tasks.

Results of cooperation with Orbitvu

95% of the post-production job is done

AI masking does about 95% of the masking, and Ashley does the other 5% manually. But it really depends on the item. On average, each product takes about 18-30 minutes to complete the capture and post-production process.

50% time reduction

How much time can you save overall during the process? In the case of Dovetail Furniture, the entire workflow is twice as fast as before. Thanks to Orbitvu’s solution, what usually took two days is done in a day. 

As Ashley highlights, “Post-production is almost eliminated, and taking photos is much faster thanks to the turntable.”

A new era for e-commerce photography

Dovetail Furniture's experience with Orbitvu underscores the value of automated photography solutions in modern e-commerce. By ensuring consistency, enhancing image quality, and speeding up the workflow, Orbitvu has empowered Dovetail Furniture to present their beautiful handcrafted furniture in the best possible light.

For other e-commerce photographers and businesses, Ashley highly recommends Orbitvu solutions. “It’s very convenient for shooting products and getting them on the website right away,” she concludes. 

All in all

In the competitive world of online retail, leveraging automated photography solutions like those offered by Orbitvu can provide a significant edge, ensuring that your products stand out and captivate potential customers with every shot. 

For Dovetail Furniture, this transformation has meant not only better images but also a more efficient and scalable process, allowing them to focus on what they do best—creating beautiful, handcrafted furniture. As Ashley Gemao's experience demonstrates, Orbitvu is an invaluable tool for any e-commerce business.