Embracing the Future: How Orbitvu's Automation Technology Is Transforming Fashion Photography

Experience with Orbitvu's technology

Francis Hills, known for celebrity, fashion, and beauty photography, recently explored the potential of Orbitvu's automated solutions. During his visit to Orbitvu USA, Hills discovered the advantages of integrating advanced automation into his creative workflow. Initially skeptical about the limitations of automated systems, particularly concerning lighting and creativity, his experience turned out to be enlightening and changed his view on automation.

Key features and benefits of Orbitvu solutions

Orbitvu's automated solutions represent a leap forward in combining hardware and software to revolutionize photography workflows. We aim to simplify creative experience from A to Z, both for creative professionals and those who are just starting their journey. 

Let's examine 4 features of Orbitvu solutions that solve common challenges faced by professional photographers.

Advanced lighting systems

As a creative photographer, Francis Hills always used strobe lighting during his photoshoots. But in Orbitvu studios, there is continuous lighting. So naturally there were concerns about the consistency as well as the quality of it.

However, in Orbitvu solutions, the users have a lot of control over the lighting, especially when it comes to its intensity and consistency. Plus, there's no need to change the lighting setup when shooting different kinds of content. You're using the same type of lighting for stills and videos; the quality remains unmatched, and, as a result, you have preserved the consistency without any extra effort. 

"As a strobe photographer, if I were shooting still, I'd set it all up with my strobes but if I needed to shoot a video, I'd have to create a whole different light setup. "Hills explains. "But with Orbitvu, you use the same light for both your still and video. And the consistency is absolutely perfect all the way through."

Seamless workflow integration

The integration of Orbitvu's software with its hardware solutions allows photographers to manage shoots more efficiently. Features like real-time editing, batch processing, and automated background removal streamline the production process, enabling photographers to focus more on creative aspects rather than technical details.

"Orbitvu software is incredibly intuitive and very easy to use" says Hills. "I was up and running in about 30 minutes of shooting, and I found it very comfortable and very familiar."

Enhanced creativity and quality

Despite initial concerns, Hills was impressed by the quality and creative potential of the automated system. The technology supports a broad range of platforms and plugins, from e-commerce to social media and lifestyle photography, pushing the boundaries of traditional fashion photography.

Customizable presets and templates

By allowing photographers to save and recall lighting and camera setups, Orbitvu's technology not only speeds up the setup process for repeat shoots but also ensures brand consistency across various platforms, a crucial factor in fashion marketing.

"One of the areas that I love are the presets, the templates that you can set into the software" Hills noted. "For example, the light setup - we can save not only the lights, the levels of the lights, but we can also set the camera's position. So I could come back three months later, hit that preset, and everything will be in exactly the same place, which helps with the productivity and the consistency."

The role of automation in fashion photography

The adoption of automated solutions like those offered by Orbitvu is reshaping the landscape of product and fashion photography. By simplifying complex setups and ensuring high-quality outputs, these technologies help professional photographers like Francis Hills focus more on their creative vision without compromising efficiency or quality.

Impact on the fashion industry

Orbitvu’s technology is not just enhancing how photos are taken; it’s also reshaping the entire production cycle in fashion photography.

Faster creation of fashion content

Automated photography solutions offer standardized setups that ensure consistency across all images. This is crucial for fashion brands that need to maintain a uniform look and feel across their product lines. Orbitvu systems, for example, feature automated lighting and camera settings that can be saved into a template and later replicated with precision.

Cost efficiency

Because automated solutions streamline the workflow and transform it into more effective, you have lower production costs. This saved money and time that you could allocate elsewhere. No more extensive manual setups and multiple reshoots. There’s one solution with thousands of possibilities.

Lower number of e-commerce returns

While talking about cost efficiency, there’s also a matter of returns where automation can help. 75% of online shoppers rely on product photos when deciding on a potential purchase. This means consistent, detailed shots of products on or off models may contribute to more aware shopping decisions, which in turn impact return rate. Customers have so much visual information about the product that they know what to expect when it arrives. No surprises, and, as a result, no returns either.

As you can see, automated solutions facilitate faster production, ensure consistency, and maintain high quality even at large volumes. For fashion brands and photographers aiming to stay competitive in a fast-paced market, embracing such technology is becoming not just an option but a necessity.

What does it mean for professional photographers?

For professionals in the photography industry, embracing automation can mean staying ahead in a competitive market. Orbitvu's technologies not only streamline the creative process but also open up new possibilities for photographers to explore different elements of visual storytelling.

Conclusion

Francis Hills' exploration of Orbitvu's automated photography solutions highlights a significant shift in the industry, where technology and creativity blend to create stunning visual content. As more photographers discover these benefits, the future of fashion photography seems poised for exciting developments.

Experience the future of photography with Orbitvu's advanced automated solutions. Contact our experts today and elevate your photography to new heights.