Jewelry photography: how M U Jewellers achieved perfection with Orbitvu

The challenge: capturing the perfect jewelry image

M U Jewellers, being in the jewelry business for 4 decades specializing in 18-carat rose gold jewelry, faced a major obstacle in catalog photography. Despite working with various photographers, including those from the wedding and lifestyle industries, none had the specific expertise required for jewelry photography. 

Their main struggle was achieving a perfect white background, an essential element in high-quality product presentation. Traditional photography methods required extensive post-processing, which was both time-consuming and costly, often leading to inconsistent results across different batches of images.

The game-changer: Orbitvu’s Alphashot Micro

Orbitvu’s Alphashot Micro provided M U Jewellers with a revolutionary approach to jewelry photography. Unlike traditional methods that required extensive manual editing and professional photography skills, Alphashot Micro automated the process, making it accessible and efficient. Within just two days of receiving the machine, the team at M U Jewellers was able to produce professional-grade images without any prior photography training.

“Alphashot Micro helps us achieve high-quality images and with its help, we can create creative photographs for our regular use, for our social media, for our posters and banners.”                                                                                                                                                                                                                                                                                                       Darshini Kishore Jain, Head of Online Marketing 

Alphashot Micro is a compact product photography studio dedicated to small, reflective items. With advanced features and accessories, you can easily capture the true beauty of jewelry pieces in all its shine and glory. For example, interchangeable tables allow you to achieve the result you want without extra editing, while moveable LED panels and spotlights give you control and the possibility to showcase the details and the quality of your products. And the best part is - you don’t have to be a professional photographer to do it.

Key features that transformed jewelry photography

IQ Mask

One of the standout features of Alphashot Micro is IQ Mask technology, which helps with background removal, creating high-quality images, spins, and videos effortlessly. This feature significantly streamlines cataloging and enhances workflow efficiency. Thanks to this, businesses can maintain a consistent look across all their product images, ensuring a professional and polished presentation.

Superfocus for unmatched detail

For jewelry, capturing minute details such as the clarity of gemstones and hallmark numbers is crucial. The Superfocus feature ensures that every intricate aspect of the jewelry is sharp and visible, adding value to both product validation and customer trust. High-resolution images that highlight craftsmanship can significantly impact customer purchasing decisions, especially in the online jewelry market, where buyers rely on visuals to assess product quality.

“Superfocus is really necessary for jewelry photography because the stone quality and the hallmark number are also visible when we're using the feature. So it helps validate the jewelry.”

                                                                                                                       Darshini Kishore Jain, Head of Online Marketing 

Beginner-friendly yet professional system

Unlike conventional setups that require professional lighting knowledge, Orbitvu’s technology simplifies the process. The lighting system is easy to adjust, allowing users with no professional training to produce exceptional results. The user-friendly interface makes it easy to configure settings for different types of jewelry, accommodating various materials and designs, from highly reflective gold pieces to intricately detailed gemstone-encrusted items.

Seamless integration with editing software

While the need for additional edits is rare, Alphashot Micro allows images to be directly saved in Photoshop, offering flexibility when refinements are necessary. Users can save images in multiple formats, such as PNG and JPG, ensuring versatility across different platforms. The direct integration with professional editing tools means that any minor touch-ups required can be performed quickly and efficiently.

The benefits of automated jewelry photo studio

Efficiency and independence

By adopting Orbitvu’s automated solution, M U Jewellers gained full control over their photography process, eliminating the need to hire external photographers. This independence not only saved time but also significantly reduced costs. Having an in-house solution means that product photography can be completed on demand whenever you need it, leading to a faster time-to-market for new collections and reducing delays in product launches.

Consistent, high-quality content for every platform

Automation ensures that each image maintains consistency in lighting, sharpness, and background removal, which is essential for creating a professional and cohesive brand identity across various marketing channels. Whether used in e-commerce listings, printed catalogs, or social media promotions, consistently high-quality content helps establish a strong and trustworthy brand presence.

Versatility for marketing and e-commerce

High-quality images are essential for multiple purposes, including social media, website catalogs, posters, and advertisements. Alphashot Micro enables businesses to create a wide range of visuals with ease, enhancing their online presence and customer engagement. 

Detailed, high-resolution images, spins, and video content help bridge the gap between the physical and digital shopping experience, allowing customers to inspect products as if they were viewing them in person. This is the e-commerce shopping experience that all customers expect and need to make informed purchase decisions. 

Improved customer experience and sales

As we said in the previous paragraph, quality visuals play a pivotal role in customer decision-making. Clear, well-lit, and highly detailed images increase customer confidence in a product, leading to higher conversion rates and reduced return rates. By eliminating guesswork, customers can make better decisions, reducing dissatisfaction and increasing brand loyalty.

Dazzle your audience with perfection

M U Jewellers highly recommends Orbitvu’s Alphashot Micro. With its intuitive technology, unparalleled efficiency, and ability to produce flawless, professional images, it has transformed its approach to product photography. 

The jewelry industry is where presentation is everything. Investing in an automated photography solution like Orbitvu ensures that brands can maintain the highest standards of quality while optimizing their workflow.

“I would definitely recommend Orbitvu Alphashot to my fellow jewelers. It helps us become independent when it comes to photography.” 

                                                                                                                           Darshini Kishore Jain, Head of Online Marketing 

If you are looking to enhance your jewelry photography, reduce costs, and achieve studio-quality images effortlessly, Orbitvu’s automated solutions are the perfect investment. Contact our experts today and experience the future of automated product photography.