Let your customers experience your products on screen: A Case Study with Lampan

In an era dominated by digital commerce, the visual presentation of products plays a crucial role in captivating consumers and driving purchasing decisions. For Lampan, a leading Swedish lighting company, the search for superior imagery led them to embrace innovative technologies. Their partnership with Orbitvu, a pioneer in automated product photography, has not only streamlined their operations but also redefined the standards of e-commerce lighting photography.

What were the challenges? How did Orbitvu's automated solution help with that? Read this case study to find out!

Lampan - a brand with history

Lampan, a Swedish lighting company, has been in the market for over 40 years. During these years, they sold lamps and other lighting products from more than 60 brands, both in-store and via their e-commerce store in the Nordic market. With an extensive catalog boasting over 8,000 distinct lamp variants, Lampan faced the challenge of effectively showcasing its diverse range online.

Henrik, a Partner at Lampan, emphasizes how important it is to create compelling content to engage customers effectively. “An important success factor for us is the possibility to have our own content both text and image,” Henrik stresses. This realization pushed Lampan to find a solution that would help them produce captivating imagery efficiently.

Shooting engaging content is easier than you think

This is when Orbitvu came to the stage – a leader in the automated product photography industry. Anders Strandberg, Lampan’s E-commerce Manager, talks about the seamless integration and efficiency of Alphastudio XXL - Orbitvu’s all-in-one automated studio that allows perfect stills, 360 spins, and videos of various item sizes.

“Using the Orbitvu solution is incredibly smooth and easy,” Anders remarks. From setup to execution, Orbitvu’s system revolutionized Lampan’s photography workflow, significantly reducing the time and effort required to produce high-quality images.

“From putting the lamp in the device and pressing the button, it takes us a couple of minutes to have it on the web both in pictures and 360 pictures,” Anders elaborates.

A diverse range of products? Not a problem!

The dynamic nature of Lampan’s product range presented a unique challenge in achieving consistency across their imagery. “At Lampan, we have a wide range of products in different colors, sizes, and materials, which make it difficult to take the picture that looks good,” Henrik explains.

Orbitvu’s solution proved to be a game-changer, offering unparalleled flexibility and adaptability to meet Lampan’s diverse needs. “Orbitvu’s technology allows us to capture the essence of each product accurately, ensuring that our online catalog reflects the true beauty of our offerings,” Henrik adds.

Beyond e-commerce, Lampan used content created with Orbitvu for their physical store displays, further strengthening the impact of their visual storytelling. “Apart from our online channels, we’re using the pictures from the Orbitvu solution on the displays in our physical store,” Henrik reveals. This seamless integration emphasizes the versatility and scalability of Orbitvu’s technology, crossing the boundaries between online and offline retail environments.

Core values of Orbitvu’s solution for Lampan

The between Lampan and Orbitvu is an excellent example of the transformative potential of automated product photography in the e-commerce landscape. By harnessing the power of cutting-edge technology, Lampan has not only boosted the visual appeal of its products but also elevated the overall customer experience. With Orbitvu’s solutions, the possibilities for creative expression and engagement in e-commerce lighting photography are limitless.

As businesses navigate the ever-evolving digital landscape, innovative solutions like Orbitvu are indispensable assets for those seeking to stay ahead of the curve. By embracing automation and technology, companies can unlock new ways to grow, differentiate, and become successful in the competitive e-commerce landscape.

All in all

In conclusion, Lampan’s partnership with Orbitvu marks a shift in e-commerce lighting photography, setting new benchmarks for visual excellence and customer engagement. With Orbitvu’s automated product photography solutions, the future of e-commerce lighting photography shines brighter than ever, promising endless opportunities for innovation and creativity.

For those looking to elevate their product photography game, Orbitvu’s team is here to guide, support, and innovate. Contact us! We’d love to show you how our automated solutions can help you achieve your business goals.