Orbitvu Station 22.1.0 – improved look for your convenience!
Many new features, plenty of improvements, and some important bug fixes for increased stability. That’s what’s coming with the newest release of Orbitvu Station software, to speed up your work even further! Curious what are the changes? Want to learn how they will affect the way you use our tools?
Orbitvu and Creative Force? A team up for you!
It’s finally here! For a while, we have been working on something to make using our devices even more of a breeze than it already is – the integration with Creative Force. We are incredibly pleased to announce that its first stage is completed! From now on, you can enjoy further improvements in the way you manage your photo studio workflows in high-volume e-commerce content creation scenarios.
Image for google shopping and google display network – best practices
There is no doubt that Product Listing Advertisements work. If you gather all Google Ads clicks in one basket, the Google Shopping ones will be around 65% of the entire number. And it goes to 85% for retail ads! That’s not to mention the older yet effective product, the Google Display Network. With its precise targeting and a huge outreach it still gives you access to around 90% of Internet users. From our handy guide, you will learn how to harness the magic of Google’s visual ads basing on excellent product photography. Plus you will find all the platform’s formal requirements listed.
Ecommerce conversion rate – how to increase?
Measuring conversion rate as a way to recognize the health of an online store has not gone away over the years, even as we discovered how different the results are across various industries. In this article, we’ll help you increase conversion rate and find the devil in the stats.
Register for our USA Virtual Open House!
Our USA operations are expanding! Join us for our Virtual Open House Thursday 23 June, 2022, 10am & 2pm EDT
Mirror vs. Mirrorless Camera - which is a better product photography camera?
In recent years, we have all experienced the hype and the debate that the appearance of mirrorless cameras has sparked. You may be wondering “where do I find myself in this mess of arguments?”. Or you may still stick to your old and well-exercised habits and exclude the new mirrorless option at all. We are here with our argument-packed guide to help you decide which camera you need for product photography: DSLR or mirrorless?
How to photograph glass products for e-commerce
Glass is beauty put in a simple item. Just as glass inspires artists and makes our homes beautiful, photographing glassware is a challenging task. E-commerce businesses engaged in glass products trade need crisp and attractive product images, while still keeping tight budgets and busy scheduling. We are here to help turn out better and better photos of glass with our photography tips on how to photograph glass products.
Orbitvu SUN Cloud gets a user activity reporting option and an upgraded menu – a new level of cloud experience at your disposal
The Orbitvu SUN Cloud gets a handy upgrade in user experience with the launch of new functionalities and an overhauled menu. We’ve made use of data collection to provide more informativeness to our users and allow them to track statistics of their operations in the SUN. Read on to find out what has been introduced and how this may affect your experience.
The best camera for product photography - what you need to know
As a professional photographer or an e-commerce entrepreneur, you will face a series of questions regarding the Holy Grail of the product photography business: equipment. There is no escaping from the quality-price carousel, however with basic knowledge on what makes photography processes effective, you will be able to choose the best camera for YOUR product photography.
How to optimize images for e-commerce?
Product photography is a branch of activity where the old saying “Plenty is no plague” not necessarily sets all the rules. More pixels, or a higher resolution, mean directly a heavier file and a challenge for Internet connection. Think of loading times of some product images when you tried to shop online on a mobile device from your holiday retreat in the mountains. The 3G network simply could not carry them? Or maybe the website was tailored for viewing on larger screens?
Orbitvu Station 21.3.0 “Fresh Apple” with Apple silicon M1 support is released
The newest version of our photography automation software, Orbitvu Station, has just hit the market. With the 21.3.0 “Fresh Apple” release, we introduce refreshed user interface, native apple silicon support and other features.
How to photograph artwork – a case study
Artwork photography is art in itself! Artists spend hours if not months to produce beautiful work for the world to enjoy! Whether they paint or draw, use watercolors or acrylics –every artist then has the dilemma of how to share their masterpiece with the world so it can be sold.
The best solutions for white background product photography
White background has won the hearts of e-commerce businesses. This is clearly visible from the statistics presented by retouching companies, as around 75% of all product images end up with white background. Customers vote with their choices based on visual information, and these choices are all pointing to white.
Orbitvu Station 21.2.1 – revised & ready to use
We all waited for the release of Orbitvu Station 21.2.0 “Fancy Biker” last summer. Now the software gets a revision edition in the new efficient and user friendly version 21.2.1.
The starter guide on how to photograph clothes like a pro
When building your clothes business on the Internet, you will face questions about product photography right from the beginning. Is product presentation any different in an online store than in high-street retail? Is creativity in clothes photography always beneficial or are there spaces where it is unnecessary? Is there a market standard for photographing clothes? In our basic guide, you will find ready go-to clues that will help you with photographing clothes commercially.