Discover the latest news from the industry

You walk, you run, you wear shoes. They are key products in a life full of movement. Anyone buying shoes online will know how important product photography is for making successful purchase decisions. For sellers, it will be important to show that their shoes are different from those of the competition and, as a result, boost conversions. In our quick guide on how to photograph shoes like a pro, we share with you photography tips to make your content look as professional as ever.

This one trick has proven an extremely useful solution for product and portrait photography. It has recently been automated by the combination of software and hardware. You can now expect an even simpler path to have your product precisely cut and placed on a transparent background. Today, we will analyze the ways to remove the background for product photography and also look at why and where it might be useful to photographers and retouchers.

Managing a photo studio comes as an additional yet indispensable task for photographers who choose independence in their line of work. In a good studio, just as in any business, a degree of sales and marketing knowledge is required to go with purely photographic skills. As a manager, you will aim to produce the perfect content and satisfy the needs of your customers. In our comprehensive guide, we will outline the challenges that lie ahead of you on the way to effective studio management.

Orbitvu Station gets new features, compatibility updates, and performance improvements with the new version released in July. It brings faster, simpler workflows, and enhanced user experience to the growing photography automation market.

Product photography has clear tasks to perform. Entice, convince, and trigger the purchase decision. But what happens, if you commit mistakes in your product photograph? Does it influence the overall marketing effectiveness and damage the sales process? What mistakes can be committed? You are in the right place to learn, as we present 9 basic risks for any product photographer.

There is an increased demand for packshots, which appear in catalogues, billboards and e-commerce sites, in all sectors of marketing and sales. Product photography broke into the market for good and continues to conquer new areas. In this guide, we will cover the basics of packshot photography with its benefits, process, and various areas of usage. Let's dive in!

Model photography is simply more than just photography. With the first session you arrange, you are in for a world of extra-photographic conditions. You will deal with human models and the weather is never controllable. Even if you have mastered light, camera settings and exposition, expect that a surprise will come to pose a spontaneous challenge in the least expected moment. We invite you for a deep dive into model photography, where we will have a look at both interpersonal and technical aspects of this difficult trade.

With 8.9 million photos collected under the hashtag #flatlay on Instagram (early 2021), there is certainly a trend in product photography to speak of. Plenty of e-commerce businesses decide to choose this way to present their fashion and beauty-related products. To let you learn more about flat lay photography we have created a compact guide with tips regarding product preparation, the photo session, and post-production.

See the power of product photography automation for yourself – after all seeing is believing! Orbitvu USA will open their Atlanta based, 3,000 sq. ft studio virtually for open studio demonstrations of ORBITVU’s product photography systems on Zoom, on Thursday, May 13th, 2021 from 2:00pm – 4:00pm EDT.

Whether you are new or already a practitioner in jewelry photography, you may already know that it is one of the most difficult branches of product photography. Slowly, as you move on in your journey of hundreds of jewelry shots, you are faced with plenty of technical questions and difficult choices. We are here to guide you on how to photograph jewelry like a pro with our series of practical tips.

The new version of Orbitvu’s all-in-one product photography software hits the market this March. It’s good news for product photography professionals, as the new release is packed with features and improvements that add capabilities, increase compatibility and make photo workflows easier.

In 2020, the growing trend of online shopping gained additional momentum. No doubt it will continue in the near future, conquering new sectors of the market. Even in this online boom, many online stores are affected by a large number of returns, which proves troublesome and generates costs for businesses. According to Barclaycard, UK shoppers are returning 7bn GBP each year in the UK alone. So, how to reduce returns in ecommerce?

Each product requires professional photos to be sold online. This way product photography has entered the frame and is currently one of the most quickly developing branches of photography.

In this article, I will help you to better understand the 360 spin technology itself, so you know when and how to present your products in the best possible way, so your business and your customer can benefit from it. This article is aimed for professionals who would like to benefit from 360° photography in their businesses (sorry, but no DIY guides here).

93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision; therefore, for eCommerce businesses, high-quality product photography is key for sales. Here’s five great product photography tips and tricks this Halloween to make sure you look like a professional product photographer in 2021. These 5 product photography tips and tricks are typically found on photography blogs, however many don’t take automated product photography into account so we’ll discuss how investment in this option would scarily be the best photography trick this Halloween for professional higher-quality product photography for 2021 and beyond.