How PureRED transformed its content creation with automated product photography

The challenge: high-volume, high-speed content creation

PureRED specializes in creating and delivering digital content for its clients, which include some of the biggest brands in retail and consumer goods. As more and more products needed to be photographed and published online, they wanted a solution that would streamline their imaging process. 

PureRED’s main challenges were:

• Quick turnarounds for large volumes of product images

Brands and retailers operate on tight schedules, requiring agencies like PureRED to produce high-quality content at a sped-up pace.

• Maintaining high-quality visuals for e-commerce and social media

Consumers expect visually appealing, high-resolution images that accurately represent products, and consistency across all visuals is key.

• The need for versatile content formats

Clients increasingly demand 360-degree product views, stop-motion animations, and videos in addition to traditional still photography.

Traditional photography setups often involve multiple manual steps—positioning the product, adjusting lighting, capturing various angles, and post-processing images. This time-consuming process slows down content production and increases operational costs. 

For an agency like PureRED, which operates at scale, every minute saved in production means greater efficiency and increased profitability.

The solution: Orbitvu’s automated photography systems

To address these challenges, PureRED integrated Orbitvu’s Alphastudio XXL, Alphashot XL Pro v2, and Alphatable, advanced photography solutions that provide seamless automation and improved efficiency. These systems revolutionized their workflow by enabling them to capture multiple product angles and formats in a fraction of the time compared to traditional photography. 

Key benefits of Orbitvu’s technology for PureRED:

• One-button multi-angle capture

With a single press of a button, PureRED can capture six to eight different product views, significantly reducing the time required per product.

• Automated background removal

The software instantly processes images, removing backgrounds and standardizing visuals without manual editing.

• 360-degree and video capabilities

These features allow for interactive and engaging product content for e-commerce and digital campaigns.

• Scalability

The increased efficiency enables PureRED to handle more clients and larger product volumes without compromising quality.

The power of versatility

Kent Fleming, Director of Media Services at PureRED, emphasized how vital this versatility has been for their agency:

“I can sum up our ORBITVU experience in one word – versatility. This versatility is not just a matter of assisting the photographer, but it's also in the type of imagery that we can capture. We can do stills, we can do videos, we can do 360s. We can do stop animation on the systems. We continue to discover different and unique ways to use the systems to capture and make beautiful imagery.”

With Orbitvu’s solutions, PureRED now reacts faster, produces more content per day, and delivers high-quality images at scale—all while keeping up with the demands of modern e-commerce.

Why automation is a game-changer for e-commerce photography

In e-commerce, where visuals drive sales, automation is not just a luxury—it’s a necessity. 

Here’s why automated product photography, like Orbitvu’s solutions, is crucial for modern businesses:

• Speed - faster photography means quicker time-to-market for products, keeping brands competitive.
• Consistency - automated setups ensure uniform lighting, angles, and image quality across all products, crucial for maintaining brand identity.
• Versatility - businesses can produce a range of content—including stills, 360-degree views, stop-motion animations, and videos—from a single photography session.
• Cost efficiency - less manual effort translates into lower labor costs and a higher return on investment (ROI).
• Scalability - as businesses grow, automation ensures that increasing workloads do not slow down production.

For agencies and brands managing vast product catalogs, the ability to produce high-quality images quickly and consistently is a competitive advantage. With automation, businesses can stay ahead of consumer expectations while reducing operational setbacks.

The future of product photography: what does it mean for brands and agencies?

The shift toward automation in photography is transforming the way brands and agencies approach content creation. By adopting automated product photography, businesses can future-proof their operations and meet the needs of today’s market.

As PureRED’s experience shows, the integration of cutting-edge hardware and software solutions can lead to:

• greater creative freedom – with time-consuming tasks automated, photographers and content creators can focus on strategy and innovation.
• higher production capacity – more content can be produced quicker, opening new business opportunities.
• stronger customer engagement – high-quality, interactive visuals lead to better customer experiences and higher conversion rates.

For any business looking to streamline operations and boost content quality, embracing automation is the next logical step.

Improve your content creation workflow with Orbitvu

PureRED’s journey with Orbitvu showcases how the right technology can transform content creation for creative agencies. By using automated product photography, they have discovered new levels of efficiency, creativity, and productivity—delivering better content, faster than ever before.

If you’re ready to revolutionize your photography workflow, explore Orbitvu’s automated solutions today and experience the benefits for yourself.