5 min

Product photography of wine bottles with ALPHASHOT XL WINE

Photographing highly reflective glass objects, such as wine bottles and glassware, can be a real challenge, even for an experienced professional. It is a common belief that for an automated photo studio, photographing wine bottles is a task far beyond reach. Having this stereotype in mind, we are proud to present the world’s first automated photo studio dedicated to glossy products photography, including bottle product photography: ALPHASHOT XL WINE.

Product photography of wine bottlesProduct photography of wine bottles
Device for bottle photography

Effective reflection reduction when photographing wine bottles

ALPHASHOT XL WINE is a complete solution that can be used for bottle product photography as well as other glossy and demanding objects photography.

In order to reach great results, the device has been equipped with two adjustable front lights. Depending on the their position, you can produce or minimize reflections required by a given brand or by the character of the product.

View The Alphashot XL Photography Solution ->
Wine bottle product image

Product photography of wine bottles – useful features

Perfect pictures of glossy items are not possible when any part of the photo equipment reflects in the objects. Being aware of this, we constructed ALPHASHOT XL WINE in a reflection-aware way.

What are the game-changers?

  • Aluminium parts, screws, and even interior surfaces of the side door are black to avoid unwanted reflections.
  • Another feature that makes working with ALPHASHOT XL WINE extremely efficient is the intelligent bottle support.


A common problem when shooting red wine bottles, is the “not so nice” white table reflection in the dark bottle. In ALPHASHOT XL WINE it can be easily avoided by placing the bottle on a high support, which prevents the reflection from the table. The software will automatically remove the support from the picture in streamlined post-production.

Wine bottle product image
  • Photography of wine bottles has always posed a challenge to photographers. Remember fighting with nasty light reflections on their smooth dark surfaces? Alphashot XL Wine comes with an anti reflection kit that will diffuse the light and reduce any reflections allowing you better control over the final effect. Think less post production.
Whiskey bottle product image - poor quality

Without an antireflection kit

Whiskey bottle product image - good example

With an antireflection kit

  • As a fantastic improvement to workflow speed comes with the 360° motorized turntable which makes it easy to take consistent pictures of the object from all sides.
    Software will produce ready-to-be-used images quickly and they will be repeatable.
  • What’s crucial in ALPHASHOT XL WINE is that its dedicated software will automatically remove the background from any item, including extremely difficult transparent glass products.
    The image is automatically processed and in the final phase the item is auto-cropped and placed in the right position in the final image.
Get In Touch With a Product Photography Automation Expert Today ->

Why switch to automation in wine bottle photography?

With Orbitvu devices automation meets many new sectors of the photography market. It is no different in wine industry, where the photos of bottles traditionally required long manual sessions.

The set of advanced software features, such as algorhythm-driven automatic background removal or color beautifier paired with hardware solutions like bottle high-stand and dimmable lights, have taken wine photography to a new level.

An automated process brings speed, repeatability, and easiness of operation into the game, eliminating the need for traditional outsourced product photography. Alphshot XL Wine stands in-house and stays under your full-control. This really is a quick way to cost-reduction.

It is wine bottle photography made easy.

Want to learn more? Check out our alphashot-xl.


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