Product photography
8 min

How can automated product photography help you with cost optimization?

Product photography is often one area where e-commerce businesses can spend a lot of money and time. Photoshoots take up way too much time and energy, not to mention the fact that several people involved in this are cut out from other projects for a good few days. That’s the hard truth. But fear not; there is a solution! Automated product photography can help companies save money and streamline the process.

automated product photographyautomated product photography

This article covers one important aspect of automated product photography - cost optimization. We'll go through the pillars of automation, who should consider it, and its many benefits for the client.

Learn how product photography automation can improve your e-commerce business and help you reduce costs.

What is automation in product photography?

automated product photography

Automated product photography refers to the use of technology and equipment to automate the process of capturing high-quality images of products for marketing, advertising, and e-commerce. This process involves the use of specialized equipment such as cameras, lighting systems, and software to capture images of products consistently and efficiently.

In other words, no more setting up a photo shoot, no more fiddling with lighting, and definitely no more awkward poses! Instead, you just pop your product onto the automated product photography machine, press a button, and voilà - perfect product photos every time.

3 pillars of automation

Once we know the definition of automated product photography, let's talk about its 3 pillars, which are consistency, scalability, and rich content. What are they all about?

  • Consistency

With automation, you get consistent visual content production since you can shoot and retouch various products in the exact same way. As a result, all the images are kept in the same style and, thus, look professional! This is especially helpful in e-commerce product photography, for example, in product catalogs where consistency is key.

Fun fact: In our Orbitvu Station software, we have a Ghost Image feature, which allows you to position the new product in the same position as the previous one. This ensures precise and consistent visual content without extra effort!

As the volume of products and images increases, the automated product photography system can scale up to meet the demand without compromising on the quality of the images.

  • Scalability

As the volume of products and images increases, the automated product photography system can scale up to meet the demand without compromising on the quality of the images.

Scalability is important for businesses that have many products and need to produce a large number of images quickly and efficiently. By implementing a scalable, automated product photography system, organizations can reduce the time and cost associated with manual product photography while also ensuring high-quality and consistent results even as the volume of products and images increases. How great is that?

  • Rich content

Thanks to automated product photography, you get to create not only product images but also videos, 360-degree spins, and many other types of visual content. What's more, you have it all consistent, high-quality, and interactive. Not to mention this content is so diverse you can implement it not only on your product pages but into all your digital channels! As a result, you have a highly-engaging content that is eye-catchy and informational and can be used on product pages and social media.

product photography detail

product photography detail

The benefits of automated product photography

So what can you achieve when you adopt an automated product photography solution? How can it help product photographers with workflow? Let's dive even deeper into this subject!

Faster time-to-market

It's no rocket science here. Automated product photography can significantly reduce the time-to-market because it naturally streamlines the process of creating high-quality product images. With automation, the workflow is optimized so you can process large numbers of images simultaneously, which reduces the time required to capture and edit images.

Want some proof? Here you go. Carrafina, a private-label bridal gown wholesaler, during their 2-day shoot, managed to capture over 4000 product photos and make 70 product videos. All of it was possible thanks to Fashion Studio, one of our automated solutions for product photography. Exciting, right?


Carrafina Bridal Fashion Product Photography Case Study

Consistent quality of shots

Automated product photography systems can ensure consistent image quality across all products, regardless of the camera settings, lighting setup, or camera setup. This means you can produce high-quality images repeatedly, reducing the need for excessive post-production.

For example, Orbitvu's software works seamlessly with Orbitvu accessories, like the motorized turntable, automated stand, or digital cameras. This means you can store and repeat any camera and lighting setup, product position, and post-production options to recreate every shot exactly. And if you need another device? No problem! Paste the ready-made templates, and you're ready to shoot! The product photos from both devices will be the same.

No more outsourcing

Sure, in the past, companies hired external studios and made the best of it, but with automated photo studios, you can create the content you need whenever you want. No more waiting for the available dates of professional photographers, no more handling the products, and wishing they wouldn't break in transit. Now, you have your own photo studio and do the entire product photography process in-house with the people you trust.

No experience needed

Modern automated product photography solutions are intuitive and designed for both professional photographers and amateurs. So much so that now everyone can produce high-quality product photography effortlessly.

See how easy it is in our How it works? video.


Sure, you have to invest first. But think how much you'll save later with an improved content creation workflow! You get a device that can be easily operated by just one person, automatic background removal, which saves you tons of time on post-production, and other great accessories and software features that make the entire process as easy as possible.

Wondering how much you can save with product photography automation? Check out our savings calculator!

Automatic background removal

A white background is something that is often required by e-commerce platforms like Amazon. Automation gives you automatic background removal, which means you don't have to do the background removal manually; instead, automation does it for you! As a result, you get web-ready photos of world-class quality that showcase your product as faithfully as it is possible.

Automatic background removal

So again, thanks to automation, you get to be creative and save money and time. No more tedious tasks!

Now, I don't know if you noticed this, but every single benefit we listed out here has to do with MONEY. So there you have the cost optimization that was basically the topic of the entire article.

When should you consider automated product photography?

If you're looking to optimize costs and improve efficiency

Are you a small or medium-sized business looking to save money and boost efficiency? Automated product photography is here to help! No more wasting time and resources on manual photography - just pop your products on the automated system and let it do its thing. You'll be able to cut down on costs and streamline your product image process in no time.

If you're a business with a high-volume product catalog

Now, if you have many items to shoot on a daily basis, you know that product photography can be really daunting sometimes. But automated product photography is the answer to all your problems! With the ability to take multiple product images quickly and consistently, you'll be able to showcase your products online like a pro. And let's face it, in the world of e-commerce, product images are everything.

If you want to boost your online presence and improve UX

Automated product photography is also a great option to enhance your online presence and provide a top-notch customer experience. By investing in high-quality product images, you'll be able to showcase your products in the best possible way and stand out from the crowd. Plus, with the convenience of automated product photography, you can keep up with demand and focus on other essential aspects of your business.

If you seek to stay ahead of the competition and capitalize on emerging technology

Lastly, if you're a business owner looking to stay ahead of the game and take advantage of new technologies, automated product photography is where it's at. With the latest advancements in automated systems, you can take your product images to the next level and impress your customers with cutting-edge technology. Plus, let's be real, who doesn't love a bit of tech wizardry?

How to get started with automated product photography

As you can see, product photography automation does a wonder for photography workflow and efficiency. There's also no entry-level, so everyone can truly use the solutions after basic training.

At Orbitvu, we believe each business should be able to create faithful-to-reality and unique product content in a time-efficient, repeatable way.

And the truth is that product photography's future is being shaped by automation technology, which offers significant benefits to e-commerce photography by integrating hardware and software.

As a result, you get shorter production times, consistent results, and ease of operation, which can increase a business's competitiveness. There's also a sense of freedom since no third-party services are involved.

Want to learn more about automated product photography solutions? Reach out to us - we'd love to talk to you about the possibilities of product photography for your e-commerce business.

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