June 10, 2021
Packshot photography: a quick guide for 2026
What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
Our Motorized Zoom is fun to play with and tremendously useful tool at the same time. It’s just a tiny example of Orbitvu technology approach towards photography automation.

Table of contents
Our Motorized Zoom is fun to play with and tremendously useful tool at the same time. It’s just a tiny example of Orbitvu technology approach towards photography automation.

Encoder ensures surgical precision and repeatability of results. Also, this gif never gets boring!
Control zoom and focus from a software.
Safe the focus and zoom position as a template along with all the other capture settings; retrieve them anytime with one click for a next photo session.
This Motorized Zoom unit works with the most Canon lenses and certain Nikon lenses.
Zooming in&out + focusing made easy, precise, repeatable and comfortable (imagine a camera two meters above a photography table).
If you are interested in photography automation visit our website or get in touch with our friendly sales force at email protected.

Use the form to tell us what you are planning and what kind of product content workflow you need.
June 10, 2021
What a packshot is, where it's used, and how to shoot one - camera settings, lighting, angles, tricky packaging, and the image specs marketplaces ask for.
October 8, 2026
AI-generated product images are fast and cheap, but they can drift from the real product. Here is where generated images lose product truth, what makes AI in product photography trustworthy, and how Orbitvu uses AI around the real product, never instead of it.
May 24, 2021
Learn how to photograph models step by step: planning, posing, lighting, equipment, and post-production, for lookbook and e-commerce shoots.