Discover the latest news from the industry

When shopping online, customers go through a kind of reality-expectation dilemma: Does the product look as good in reality as in the picture? Am I buying the right thing? What does it look like up close? These are just some of the questions of a potential customer visiting your e-commerce website, not to mention the pace at which they are shopping - fast.

New York & Los Angeles, here we go again! For the second time, FIN Studio Events will be hosted in these amazing two cities. It’s another edition of a successful series of events aiming to provide insight into the latest e-commerce photo studio technology and workflow tools implemented by studios worldwide, both huge and small.

Learn how to add 360 product photography to your Shopify website. Discover how to capture and integrate interactive product views for increased sales.

In the dynamic world of e-commerce, the visual presentation of products can make or break a brand’s online presence. For companies like Dovetail Furniture, which offers a meticulously curated collection of furniture, tailored for retailers and interior designers, capturing the essence of their products through photography is crucial. This is where automated solutions from Orbitvu have revolutionized their approach, enhancing efficiency and consistency in their imaging process.

In the ever-evolving world of photography, lighting stands as both a challenge and a key to creative excellence. Whether it's capturing the intricate details in product photography or portraying the depth of human expressions in portrait photography, the right lighting can transform a good shot into a great one.

The rapid expansion of the e-commerce sector is closely intertwined with advancements in automation. Current data reveals that 49% of companies have already integrated marketing automation, with 55% of B2B firms embracing automated technologies. But what is driving this evolution? Simply put, marketing automation tools can help you achieve more in less time, optimizing your marketing efforts. Thanks to tailored automated solutions, e-commerce owners can optimize their processes and budgets, improve the quality and responsiveness of customer service, and scale their businesses without the need for additional staffing.

360-degree product video photography is becoming popular in the e-commerce industry. This makes sense when you consider that the e-commerce return rate is between 20% and 30%, depending on the industry. 360-degree product videos allow online customers to view products in 3D and inspect important features of the product, which in turn ensures that customers know exactly what to expect when receiving their product. This ultimately reduces their chance of sending the product back.

In today's digital world, the vast majority of customers will want to view products online when making a buyer's decision. As a result, it's essential to have high-quality product photographs on your website. Whether you retail large furniture items or high-end fashion garments, you'll need quality images of your products to attract customers.

Boost your photography workflow with your improved shadow game and publish your files locally in a new format. Yup, the latest version of Orbitvu software is out and available for download, and you’re here to learn more about it!

The e-commerce sector has been exponentially growing in the past few years, with global sales projected to hit $8 trillion by 2026. It's optimistic news for online retailers, yet it also means increased competition. Distinctive and memorable visuals and compelling copywriting are great tools to set your brand apart!

As e-commerce continues to evolve, the demand for high-quality product photography has escalated, particularly in industries where visual details are crucial for consumer decisions. For companies dealing with textile products, where texture and color accuracy are super important, achieving studio-quality product photography can be tough. Textile and yarn retailers, in particular, face unique challenges due to the tactile nature of their products.

Product photography is about more than getting a decent picture. The goal is to get the right objectives for taking these photos. Lighting is crucial in product photography as it can dramatically affect the clarity, mood and overall product presentation.

Preparing products is a crucial step in the journey of showcasing your items in the best possible light. It’s not just about capturing an image; it’s about presenting your product in a way that captures its essence, highlights its features, and attracts potential customers. The preparation phase sets the tone for the final image, influencing buyer perceptions and decisions.

On February 28th, 2023, we participated in the prestigious Qoo10 JAPAN - Live Studio event opening in Shibuya, Tokyo. This extraordinary gathering marked the launch of eBay Japan’s pilot project, and Orbitvu played a key role by delivering innovative solutions for the Live Shopping Studio. What is this event, and how did Orbitvu contribute to the success of it? Let’s see!

In product photography, the choice of background plays a crucial role in highlighting the subject. Black background photography represents a sophisticated choice in drawing the viewer's focus directly on the product. A black or dark grey backdrop offers a striking contrast and depth, unlike lighter backgrounds.