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In the dynamic world of e-commerce, captivating product imagery can make all the difference. For photographers seeking to elevate their product showcases, Orbitvu’s 360° turntables offer an unparalleled solution. This article delves into the benefits and process of creating stunning 360° spins using Orbitvu Turntables, tailored for those aiming to enrich their e-commerce websites with high-precision shots and immersive product experiences.

Orbitvu USA is proud to announce that we are again a partner in the next FIN Studio event, this time in Atlanta, Alpharetta. The editions in New York and Los Angeles were a huge success, so we can’t wait to see what the event will bring this time. Get ready for an immersive experience for all e-commerce and studio photography enthusiasts.

90% of Etsy’s users confirmed that the quality of product photos was „extremely important” to their purchase decision, prevailing over other factors such as the item’s price or shipping cost. Great e-commerce photography can indeed skyrocket your conversion rates!

In the rapidly evolving world of e-commerce, the way products are presented can make or break a sale. As online shopping continues to rise, businesses are in a constant search to offer immersive experiences to their customers.

The future of visual content has never seemed so bright. We’re proud to announce the partnership between Bright River and Orbitvu - two global leaders in the visual content industry. What can you expect from this collaboration, and how will it influence the creative process? Let’s find out!

The role of photography in e-commerce is to showcase and sell the product. You only have one chance to make a good first impression and ignite the potential buyer’s interest. Think of an e-commerce landing page as a front store of a traditional retail store. It should look professional, convey the brand’s identity, and inspire trust. Featured images must grasp attention and encourage the customer to click through to the product page where more information is provided. Using captivating, mesmerizing visuals on the front of your e-commerce is crucial to creating the desire that could later motivate the purchase.

As we walk into 2024, we’re thrilled to release the first version of Orbitvu Station this year. It marks all the significant developments and achievements of 2023 and introduces features designed to make the user experience even smoother and more intuitive. What can you expect from the release? Let’s see!

In the competitive world of e-commerce, presenting products in the most appealing and informative manner is essential. As online shopping continues to dominate in retail, businesses are constantly seeking innovative ways to showcase their products and stand out from the crowd. Enter ghost mannequin photography - a technique that's uplifting the way apparel and accessories are displayed online.

Let’s be honest. We all love comparing stuff. If you’re buying something and have a few options, you just have to compare it, right? Or even better, if there’s a launch of a new product, you obviously have to know what’s the fuss all about and WHY this new version is better.

As the world goes deeper into the digital age, it's becoming crystal clear that future commerce will be mainly conducted online. E-commerce is swiftly transforming the way businesses operate, offering convenience and countless choices to consumers across the globe. However, as this sector continues to grow and evolve, so does the need for effective and efficient online customer service.

In 2003, PackshotCreator team pioneered the first automated packshot studio. It was a time when the need for images and visuals was nothing like what it has become due to the skyrocketing demand for digital visual content.

The term Window shopping has been around for decades. Some still consider strolling down the mall’s alleys and simply admiring the store displays a great leisure activity. We are all so used to merchandising in brick-and-mortar stores that often, we do not even notice all the thought that went into the strategic placement of products.

Having an organized and well-structured e-shop takes work. But having an organized and well-structured e-shop with spare parts is even more challenging. So many items, different categories, types, producers, and numbers, yet sometimes, they all look the same. Yup, an efficient inventory management process sounds like a joke right now. How to tackle this problem? With the help of good product photography!

Orbitvu USA is proud to announce its participation in the upcoming inaugural FIN Studio events in New York and Los Angeles this fall. These events promise to be an immersive and enlightening experience for all e-commerce and photography aficionados.

The e-commerce market has continuously grown in the past few years and is expected to expand by another 10.4% in 2023. According to the IPC’s survey, 79% of consumers shop online at least once a month. In 2023, 20.8% of retail transactions worldwide will be placed online. In the United States, this number should reach 16.4%.